2006 Honda Pilot Lx Awd on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Honda Performance Development reveals new ARX-04b LMP2 coupe

Make no mistake about it: Honda is big in racing. It was the first Japanese automaker to enter Formula One, remains the most successful and is set to return as an engine supplier next season. It's powered more IndyCar race winners and champions than any other manufacturer, hands down. Honda has won races and titles in Super GT, WTCC, even motorcycle racing. Just about everything this side of NASCAR, really. And that includes endurance sports car racing.
In fact Honda Performance Development prototypes claimed over 70 victories and numerous titles in the American Le Mans Series, and took the first LMP2 title in the FIA World Endurance Championship. And with sportscar racing in the US now grouped together into the United SportsCar Championship, Honda is back with a new chassis design.
Called the ARX-04b, it's Honda's first closed-cockpit LMP2. Like previous LMP2 and IndyCar projects, it's a joint development between HPD and Wirth Research, and packs Honda's HR28TT engine - a 2.8-liter twin-turbo V6 based on (and using many of the same components as) the J35 engine you'd find in a contemporary Acura. Designed to exceed the latest safety regulations, the ARX-04b features low-drag bodywork, quick-change front and rear panels, the same locking fuel filler system that Honda pioneered for Indy, top-exit exhaust to meet noise regulations, a 75-liter fuel tank and a gearbox that can easily be optimized for individual circuits.

Zipcar, Honda announce OneWay carsharing with 2015 Fit

Zipcar has been around for over a dozen years, and now shares more than 10,000 cars on a short-term basis with 850,000 members around the world. But there's been one thing missing from the carsharing giant's quiver of options: the one-way rental. That changes today. For a select few in Boston, anyway. OneWay's Boston launch is so soft that Zipcar says it's not even sure how much it will charge. Zipcar has announced a new one-way carsharing option called (annoyingly) ONE>WAY. This new program soft launches in Boston today, and it's so soft that Zipcar says it's not even sure how much it will charge drivers who use the new service. What we do know is that OneWay exclusively uses the 2015 Honda Fit and will allow drivers to rent by the half hour as they pick up and drop off in two different locations. The standard Zipcar model requires the cars to be brought back to the original location and has a one-hour minimum. At least one membership fee will cover both standard Zipcar and Zipcar OneWay. The introduction of shorter-term, one-way rental may sound a bit like Car2go, the successful carsharing program started by Daimler. Zipcar representatives told AutoblogGreen that it did develop OneWay in response to member demand and that there are two main differences between the two carsharing services. First, since OneWay still uses the traditional reserved-for-Zipcar parking spot method (new ones will be established for OneWay), there will always be a guaranteed space when you arrive at your destination. Second, the Fit has a lot roomier than the Smart ForTwo used by Car2go. To see this point in action, check out the four happy hipsters in Zipcar's new ad for OneWay below. There are currently other Fits in Zipcar fleets in other cities, but the specially branded vehicles in the Boston trial program will need to be used with the OneWay vehicles. That means, for now at least, that users will specify a pick-up and drop-off location before renting the vehicle, said Kaye Ceille, the president of Zipcar. The 30-minute minimum might also someday be changed, depending on user feedback. There's a lot up in the air right now, but Zipcar did say that despite the fact that OneWay is intended for short trips and has reserved parking, the Fit EV will not be involved. That car simply doesn't offer the cargo flexibility that the standard Fit does and some of the reserved parking spots will be on the street, where putting in a charging station isn't feasible.