2004 Honda Pilot Ex Sport Utility 4-door 3.5l In Exce on 2040-cars

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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Four-leaf clovers, hybrid Hondas and the next automotive downturn | Autoblog Podcast #561

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. The group discuss the Alfa Romeo Stelvio Quadrifoglio, the Mercedes-Benz CLS 450 and the Honda Clarity PHEV Alex has been driving in Seattle. They also discuss the future of the auto industry, how customer tastes and needs are changing and what might happen if the world faces another economic downturn. Finally, we spend your money.Autoblog Podcast #561 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Alfa Romeo Stelvio Quadrifoglio Mercedes-Benz CLS 450 Honda Clarity PHEV The next automotive downturn Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Takata airbag victim looked like she had been stabbed

We generally take certain principals for granted. The more water you drink, for example, the healthier you'll be. The more time you spend reading car news on Autoblog, the better informed you'll be. And the more airbags your car has, the safer you'll be. Because airbags equal safety. But that's not what some unfortunate drivers of vehicles equipped with Takata airbags are finding, and tragically finding out the hard way.
In what could be the most startling incident resulting from the airbag debacle so far, a woman named Hien Tran of Orlando, FL, was killed by what looked at first like stab wounds on her neck. It later emerged that the fatal injuries could have been inflicted by the faulty airbag on her Honda Accord. Tran bought her Honda secondhand, and may not have been aware that the airbag issue had not been addressed by its previous owner in a previous recall in 2009.
The Orange County Sheriff's Department is investigating the death, but it wouldn't be the only injury resulting from the malfunctioning Takata airbags. The units, employed particularly by Japanese automakers like Honda (which owns part of Takata) and Toyota, are the subject of a massive recall involving some 14 million vehicles from 11 different automakers.