2014 Honda Odyssey Ex on 2040-cars

Auto blog

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Recharge Wrap-up: Honda opens second CNG station, Fuels America's RFS ad for Obama

Biofuel group Fuels America is launching an ad campaign directed at President Obama regarding the Renewable Fuel Standard (RFS). It depicts a choice between listening to experts in favor of the RFS and its role in helping stem climate change and supposed lies told by the oil industry about renewable fuels. The seven figure ad campaign includes a TV spot and digital ads. National Corn Growers Association President Chip Bowling says "slashing the amount of clean, domestic renewable fuel in our motor fuel supply would dramatically increase pollution and carbon emissions, while strengthening the RFS and building on the progress of the past 10 years would help in our efforts to combat climate change." See the ad in the video above, and read more from the National Corn Growers Association. The American Council for an Energy-Efficient Economy (ACEEE) sees big savings under the Energy Independence and Security Act of 2007 (EISA). The bill, which the ACEEE points out was signed by President Bush and implemented by Obama, is expected to save consumers more than $2 trillion, cut CO2 emissions by 17 billion metric tons and provide major cuts to oil and energy use through vehicle, equipment and lighting standards, efficiency programs and housing policies. Learn more from the ACEEE. Honda has opened a compressed natural gas fueling station at its campus in Troy, Ohio. It is Honda's second CNG station in North America, the other having opened at its Marysville, OH manufacturing facility in August. The stations are part of Honda's "green fleet" programs, and a larger goal of cutting the company's CO2 emissions by 50 percent by 2050. In addition to serving Honda and the trucks of its suppliers, the station is also open to public customers with CNG passenger vehicles. Read more from Honda. Connecticut has set aside funding for fleet EVs and workplace charging installation for state agencies and municipalities. The Connecticut Department of Energy and Environmental Protection (DEEP) will reimburse up to $15,000 per electric vehicle and $10,000 per charger (with a maximum of six per recipient). "Municipalities and state agencies can demonstrate leadership and their commitment to market development of zero emission vehicles (ZEV) through the purchase of EVs and the installation of EV charging stations for their workplace," says DEEP.

Honda begins Micro Commuter testing

Autocar is reporting that Honda is about to start testing prototypes of its Micro Commuter, a petite EV that'll do adorable battle with the Renault Twizy if it reaches production.
Honda first showed the Micro Commuter, a so called super-urban vehicle, in November. Like the Renault, it features a 1+1 setup, meaning there's a central seat up front and a small backseat behind it. Honda has designed the tandem runabout for versatility, featuring a body that can be adapted for everything from child hauling to elderly passengers.
A rear-mounted electric motor draws power from a 15-kilowatt, lithium-ion battery, granting it a top speed of 50 miles per hour. With 37 miles of range, the Micro Commuter could be a neat urban solution. That said, these were figures that were announced in November, so we wouldn't be surprised to see them change as Honda gathers data from its new prototype testing program.