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Is the Acura Legend coming back?

Great news for fans of the Acura Legend: Honda has applied for a trademark in Europe for the word "Legend," pertaining to "Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles." This trademark was first spotted by AutoGuide.com, and gives more credence to our speculation from a couple months ago about the possibility of the Legend nameplate returning to the Acura lineup in the States. If you were reading closely before, you'll notice that it was actually Honda that applied for the trademark, not Acura. The Legend was sold with a Honda badge on it in Europe back in the day, so this trademark filing in Europe makes perfect sense. In our previous report, we put forth the idea that Acura could bring the Legend name back with a successor to the RLX flagship sedan. Specifically, we were thinking that Acura would use the four-door coupe form previewed by the Acura Precision concept. That story also suggested a new Legend flagship could debut during Monterey Car Week. The 1986 Legend sedan was one of Acura's first two vehicles when the brand launched (the other being the Integra). It had a smooth 2.5-liter V6 that made all of 151 horsepower at the time. A sweet-looking coupe soon followed the sedan. The name Legend would be applied to a second-generation, which is arguably the one best-remembered. The coupe in particular has lived up to its name. Much of that legendary status, though, is the result of what followed: the Legend name and coupe body style dying for 1996 in favor of the RL, a four-door sedan as bland as its name. Acura's flagship has never recovered. We'll be quite pleased if Acura ultimately decides to reveal a totally new Legend to blow us away in Monterey. The return to actual names for the lineup would also be lovely. It's certainly working for Lincoln. Now if they'd only trademark "Integra" ...

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

F1's Fernando Alonso gets 35-place penalty for latest Honda engine change

MONZA, Italy — McLaren's Fernando Alonso will collect a 35-place grid penalty for Sunday's Italian Grand Prix after Honda announced changes to his car's power unit. The penalty means the double world champion, whose future at McLaren remains uncertain due to the team's continuing engine woes, will start at the back of the 20-car grid for the last European race of the season. His chances were limited anyway at Monza's 'Temple of Speed,' the fastest circuit on the calendar where engine performance is crucial. His Belgian teammate Stoffel Vandoorne suffered a similar fate when he was handed a 65-place penalty for his home race at Spa-Francorchamps last weekend. Such meaningless penalties incurred through no fault of the driver have come increasingly under scrutiny in Formula One with some saying the system has got out of control and must change. "I hate the fact that we're having to affect the racing because of the technical issues," Formula One managing director Ross Brawn, a title-winning former team principal and ex-Ferrari technical director, told motorsport.com. "I know you can say if a car breaks down in a race that's a technical issue and you've affected the race, but I think the fans understand that. "For a fan to stomach that his hero is on the back of the grid because he had to change the engine, that's not great sport," added the Briton. Brawn suggested a different form of penalty, or removing it altogether, but acknowledged that the sport might have to wait until 2021 when new engine regulations will come into force. The current Formula One regulations stipulate that each driver may use no more than four power units during a championship season, with that number due to be reduced to three next year. Each power unit is made up of six separate elements; the engine, the motor generator unit-kinetic (MGU-K), the motor generator unit-heat (MGU-H), the energy store, turbocharger and control electronics. Grid penalties are imposed if a driver uses more than four of any one of the elements during the course of a season, and for successive breaches. Honda said Alonso was now on his seventh engine and MGU-K, his ninth turbocharger and MGU-H, his sixth energy store and fifth control electronics. Alonso retired from the Belgian Grand Prix but some components of the power unit used there will be run again in Friday's second practice after Honda said they could find no obvious problem.