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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

Honda rolls out production S660 roadster in Japan

Honda doesn't do convertibles often, but when it does, they tend to be pretty small. No Cascadas or Continentals here; just nimble little two-seat roadsters like the S2000, del Sol and the legendary Beat. That's the line into which it tapped with the reveal of the S660 concept at the Tokyo Motor Show late in 2013, and now it's rolling it out in dealerships across Japan. Picking up where the Pininfarina-designed Beat left off in 1996, the S660 is heir to a proud tradition of Japanese roadsters like the Suzuki Cappuccino and Daihatsu Copen – two-seat convertibles designed to Japan's Kei car specifications and even smaller than the Mazda MX-5 Miata or Toyota MR2 Spyder. The new S660 joins Honda's minicar lineup alongside the N Series and adopts the same 660cc inline-three, but spins it around to mount it amidships and adds a turbocharger. It's got a roll-up canvas roof and a two-tone cabin that gives driver and passenger seats of different shades. 45/55 front-rear weight distribution promises to keep it fun but friendly, with brake-based torque vectoring to keep it all under control - all wrapped in a package that has barely changed any on the road to production. The Japanese automaker has still yet to reveal full specifications, including overall dimensions, output and performance. But while it won't be outperforming the Civic Type R or new NSX anytime soon, the combination of turbo power and compact dimensions promise to deliver what we can only imagine will be a fun ride. And imagine is what we'll just have to do, because for the time being, Honda will only offer the S660 in its home market. There buyers will be able to choose between a six-speed manual or continuously variable transmission, two trim levels, six paint colors and even a Concept Edition that adopts a similar color scheme as the show car. The manufacturer expects to move 800 of these little roadsters every month, but no more than 660 examples of the special edition. Related Video: Honda to Begin Sales of All-New S660 Open-top Sports-type Mini-vehicle TOKYO, Japan, March 30, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda S660, a 2-seater open-top sports car, on April 2, 2015, at dealerships across Japan. In addition, on the same day Honda will begin sales, in a limited quantity, of the S660 CONCEPT EDITION, a special model that commemorates the market launch of the S660. Only 660 units of this special edition will be sold in Japan.