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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 Honda Accord refresh adds Apple CarPlay, Android Auto

The ninth-generation Honda Accord gets a thorough refresh for 2016, and the big theme here is technology. Inside and out, the updated Accord packs a host of upgrades in an effort to keep Honda's best-seller fresh in the minds of consumers. The big news is a new, seven-inch Display Audio infotainment interface with two of the latest in-car tech must-haves: Apple CarPlay and Android Auto. These come standard on EX models and above. The revised infotainment system doesn't replace the outgoing two-screen setup inside the Accord, however. There's a larger, 7.7-inch screen above the Display Audio screen, with steering wheel-mounted controls that allow access to things like audio information, the rear-view camera, and side LaneWatch camera. Outside, the car looks more tech-focused, with expanded LED lighting. All cars now have LED taillamps, and the Touring trim adds full LED headlamps. With its restyled front fascia, the 2016 Accord looks a lot more Acura than Honda, for better or worse. Both sedan and coupe body styles are available, with a new, larger 19-inch wheel option on upper-level models. Powertrains carry over largely unchanged. On the base end there's a 2.4-liter, naturally aspirated inline-four, available with either a continuously variable transmission or a six-speed manual 'box. Honda will continue to offer its 3.5-liter V6, as well, with six-speed manual or automatic transmissions. Check out the new Accord in the gallery above, and scroll down below for the official press blast. The 2016 Honda Accord hits dealers in August. Honda Introduces the Highest Tech Accord Yet in High Tech's U.S. Hub—Silicon Valley - Upgraded 2016 Accord features one of the first applications of both Apple CarPlay® and Android Auto™ in a volume-produced vehicle - More dynamic styling, including first 19-inch wheels on Accord - Honda Sensing™ safety and driver-assistive tech available on all trims - New 7-inch Display Audio touchscreen interface MOUNTAIN VIEW, Calif., July 23, 2015 – Honda introduced a refreshed 2016 Accord loaded with advanced technology in Silicon Valley today, the first time the company has launched a new vehicle in the U.S. tech hub. Coming to market in August, the 2016 Accord will be the first Honda model and among the first high-volume cars in the marketplace to feature both Apple CarPlay® and Android Auto™. These and other major upgrades to technology and features make it the most high-tech Accord ever.

Honda Accord, Civic are America's most stolen cars

The National Insurance Crime Bureau has released its latest Hot Wheels study on the most popular stolen cars and trucks for 2012. The study has changed a bit from past years, with the new findings listing only the make and model of each vehicle, while taking into account all model years in its totals. Previous iterations only focused on the most stolen vehicles of a particular model year, with that make and model not appearing anywhere else on the list so as not to appear to call out a particular car. Confusing, eh? Said another way, in previous studies, if the three most stolen vehicles were the 2006, 2007 and 2008 Belchfire Turbo from Fictitious Motors, only the model year with the highest number of thefts would make the list.
The new study takes all model years into consideration while breaking down the number of vehicles stolen per model year in a full, in-depth report. Separately, the NICB is also listing the top 25 new vehicles stolen in 2012. That list is limited exclusively to model year 2012 entries.
Honda took the top two spots in the most stolen vehicles list, with 58,596 Accord models stolen and 47,037 Civic models stolen. The study is interesting, though, in that the most recent model year for the Accord is 1997, while the most recent the Civic is 2000. In fact, Hondas from 1990 to 2000 make up 16 of the top 20 cars stolen in 2012, according to the NICB. Compare that with the MY2012 list, where Honda's vehicles are eleventh and fifteenth, and it looks like the Japanese brand has been beefing up its theft control.