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Honda shifts CR-V production to Canada as UK focuses on Civic

Honda is reshuffling its global production in a somewhat bizarre way. Under the newly announced plans, the European version of the CR-V will no longer be assembled locally, but the region will become the hub for some Civic production. As part of this new strategy, Honda's Canadian manufacturing operations will become responsible for building the next-gen version of the European CR-V. Once assembled, the popular crossovers will then be exported back across the Atlantic. The investment to make these changes comes from 875 million Canadian dollars ($690 million) already allocated by Honda for expansion there. The current European CR-V (pictured above) is made in Swindon, England, and with that model moving to Canada, the site fulfills the second part of this production shuffle. Honda will invest 200 million pounds ($300 million) there to make the location a global production hub specifically for the next-gen Civic five-door hatchback. The examples made in the UK will be not just for Europe but also will be "exported to key global markets," according to the automaker. Honda now confirms one of those markets to be the US, and a recent rumor suggests the company sending over around 40,000 of them a year. Related Video: HONDA OF CANADA MFG. EXPANDS EXPORT DESTINATIONS WITH EUROPEAN SPEC CR-V ALLISTON, ON (March 30, 2015) – Honda of Canada Mfg. (HCM), a division of Honda Canada Inc., announced today that it will produce the next generation CR-V model for the European market. This will be the first time that HCM will export vehicles to Europe. Today's news follows Honda's recent announcement that it will invest $857M in its Canadian facilities, as it prepares for production as the global lead plant for the next generation Honda Civic, Canada's best-selling passenger car for the past 17 years. "Honda is thrilled to once again have good news for automotive manufacturing in Canada by broadening our production portfolio to include exports to the European market," said Jerry Chenkin, President and CEO of Honda Canada Inc. "This expansion decision was made possible due to our deep, mature, and rich talent pool with nearly 30 years of automotive manufacturing experience. We are so proud that our Canadian associates have the reputation of producing high quality vehicles that will meet the needs of the discerning European customer." The announcement further solidifies Honda's already deep roots and commitment to Canada.

Honda Civic Hatchback production design pops up in patent shots

Here's a surprise (not!) – the production Honda Civic Hatchback is going to look almost exactly like the concept Honda Civic Hatchback. We can make this judgment based not on common sense, but on a round of patent images uncovered by the Hondaphiles over at the CivicX forums. Notice we said "almost exactly like the concept." There are some obvious changes on this new five-door hatch compared to the Geneva Motor Show showcar, particularly on the front and rear fascias. In back, the twin center-exit exhausts are gone (boo – though those might come back for hotter Si or Type R models), with no visible outlets on these images. In front, the overall look of the fascia is the same, but we're betting it will be toned down – expect less gloss black trim and a smaller chin spoiler. While it goes without saying, the new Civic Hatch will also ditch the more traditional concept car trimmings. Those big wheels, aggressive side sills, and neon-green accents also won't make production. But the good thing here is how true the production model will stay to the concept. The rear spoiler is still there, and the overall look of that shapely rear end is unchanged. And of course, from the B-pillar forward, this is the same Civic we've enjoyed in both Coupe and Sedan varieties. While it's a safe bet that these images are legit, we couldn't find anything in the US Patent and Trademark Office's website. We've reached out to Honda to get confirmation on these pics. Stay tuned. Related Video:

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.