2008 Honda Civic Natural Gas Gx Sedan 4-door 1.8l on 2040-cars

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This is what Honda's new F1 engine will sound like

It appears that not even the legendary pairing of McLaren and Honda can produce a 2015-regulation Formula One engine that sounds as good as the current V8s. Much like Mercedes-AMG Petronas, McLaren Honda have released a clip of their turbocharged, 1.6-liter V6 ahead of next season, and well, at least to our ears, it's not the sweetest of singers.
We've reported on concerns that the new engines wouldn't sound "right," after years of the high-revving V8s and V10s. The more we're hearing of these new engines, the more reasonable those worries seem. That said, we'll need to wait until we really hear these cars driven in anger to render a final verdict.
Scroll down to view the official press release from Honda and to hear what the future McLaren Honda will sound like when it hits the grid in 2015. For comparison, we've also included some on-board footage of Jenson Button's McLaren's V8 from last season.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

100th Pikes Peak Hill Climb brings bad weather, heartbreak

Hill climb? Please. While Europeans spent the weekend driving up a nobleman's driveway at the Goodwood Festival of Speed, we in 'Murica got down and dirty with the 100th running up Pikes Peak. In a reversal of stereotypes, it is we who have understated. The "hill" climb ascends one of the tallest peaks in the Rockies, to a finish line that's 14,115 feet above sea level. To get there, it takes 156 turns over 12.42 miles, some of which just look like paved sky, because they have have no guardrails between the asphalt's edge and sheer dropoffs. In reality, the Pikes Peak International Hill Climb is even older than 100 years. The first event took place in 1916, but in 1917-19 and 1942-45, the so-called Race to the Clouds was put on hiatus due to a couple of world wars. This year's event was marked by damp weather that dashed the hopes of several teams' efforts to break new records. David Donner's Porsche 911 Turbo S Lightweight Package, for example, was widely expected to reclaim the production car record this year. Donner is a three-time PPIHC champ, and set the 2014 production car record in a 991-generation Turbo S.  A Bentley Continental GT piloted by Rhys Millen beat it in 2019, so Porsche was keen on taking it back. Donner broke the production qualifying time earlier in the week, but even the seasoned pro couldn't put his skills to tarmac due to moisture-laden surfaces and low-visibility from thick fog on race day. The result was 10:34.053, over 15 seconds slower than Millen's 10:18.488, still good enough to land the class's top spot and second overall. Acura arrived in Colorado to conduct its much-touted motorsports debut of the 2023 Integra. While the entry-level sports sedan, equipped with a stock engine but modified with a slew of HPD goodies, came in ninth in the production class, Acura didn't go home emptyhanded. A 2022 NSX Type S driven by Nick Robinson took the category's third spot. Taking second was Daijiro Yoshihara with a Tesla Model S. In recent years, electric cars have become a force to be reckoned with, especially since they are immune to high altitudes that negatively impact internal combustion cars. Poor conditions sent newcomer Levi Shirley's Ultra 4 buggy off course. Fortunately, it was near the lower sections, where there's still a significant amount of runoff past the pavement's end. Amazingly, Shirley landed wheels down in the video above, and simply continued driving through the pea soup haze.