1995 Honda Civic Dx Hatchback 3-door 1.5l on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Fernando Alonso denies giving McLaren a Honda-or-me ultimatum

MONZA, Italy — Fernando Alonso has denied telling McLaren to choose between him and Honda as the Spaniard considers his future with the Formula One team. The two-time world champion also dismissed media speculation that he retired from last weekend's Belgian Grand Prix without there being anything technically wrong with his car's power unit. Some reports this week suggested that Alonso had run out of patience after three years of unreliable and under-powered engines and had told McLaren he would leave if it stayed with Honda. "Absolutely not true," the Spaniard, who won his titles with Renault more than a decade ago, told reporters at the Italian Grand Prix on Thursday. "I have absolutely not decided. More than anything I'm not bigger than a team," added the 36-year-old, who has said he will decide his future in September. His current contract expires at the end of the season. McLaren has sounded out Renault and has also indicated it would support Honda moving to Red Bull-owned Toro Rosso. Honda said after Spa that it could find nothing wrong with Alonso's race engine, but the driver expressed surprise that anyone could suggest he had faked a failure. "It seems people forget that I'm racing here for three years, giving my maximum ... I tried to race with a broken rib in Bahrain," he said, explaining that sensors had started to fail and something had felt wrong. "We retired the car, and they checked the whole engine and it seems everything is fine ... so we will try to fit that engine tomorrow (in the second practice). If it blows up, we will change it," he said. Alonso expects to start Sunday's race at the back of the grid due to penalties for further engine changes. Regarding his future, he said he would start discussing with the team and Honda their expectations for next year and look at what was on the table. "I think we do have now some ingredients to be champions," he said. "I think the team did improve a lot in the last three years ... I think we have the talent in the team, we have the facilities. "We just miss (being) more competitive. We will see what the numbers are saying for next year and after that try to make a decision." Asked whether he thought Honda could be competitive in the short term, he replied: "I think you never know. It could be possible. Why not?" Reporting by Alan BaldwinRelated Video:

2014 Honda Civic Si gets more power, priced from $22,790*

Honda officially debuted the refreshed 2014 Civic SI Coupe at the SEMA Show last November, but it has taken until now for the Japanese automaker to share full pricing and specs for its high performance coupe and sedan.
The Si Coupe will go on sale at dealers on March 12 starting at $22,790, and the Si Sedan will follow on March 26 for $22,990 - both prices include a $790 destination charge. Buyers can opt to add summer tires for and additional $200 and navigation for $1,500. While the updates are relatively small, they are welcome.
Both body styles are fitted with a slightly tweaked 2.4-liter i-VTEC four-cylinder engine with 205 horsepower and 174 pound-feet, an increase of 4 hp and 4 lb-ft of torque, and they only come with a six-speed manual. Fuel economy is unchanged from last year at 22 miles per gallon city, 31 mpg highway and 25 mpg combined. Honda didn't reveal performance specs, so we can't be sure if the small boost helps acceleration at all.