1994 Honda Civic Hatchback (eg) With Fully Built B18c1 And Turbo Kit on 2040-cars

Auto blog

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Honda museum opens at company HQ in SoCal, first public day is next month

You don't see too many ordinary cars in automotive museums, and it makes sense. Rare luxury models, iconic muscle cars and obviously collectible vehicles are far more likely to get preserved and find themselves parked upon a climate-controlled pedestal someday. And yet, even if they may not be as collectible, everyday cars typically strike a stronger emotional and nostalgic chord in all of us. They firmly recall a specific time in our lives; what we were doing and where we were. Even if we never owned the car in question, ordinary cars were bound contribute to the overall landscape of your world.  Which is why finding a museum devoted to ordinary cars such a treat. Now, "ordinary" can have negative connotations, so perhaps "ubiquitous" is better to describe what you'll find in the new American Honda Collection Hall at the company's headquarters in Torrance, Calif. As you can see in the gallery above, there are pristine examples of the Hondas we grew up in, learned to drive in, brought us to college ... and those are just my own personal examples. Of course, there are also decidedly less ordinary examples such as the S2000 CR, Civic Type-R Limited Edition and Acura NSX, but apart from perhaps the latter, it would be rare for you to see such "Radwood-era" cars in a museum. You can also see some of the cars we've actually had the chance to review here on Autoblog: the 1999 Honda Prelude, the 1999 Honda Civic Si, the 1985 Honda CRX Si, and a handful of others.  According to Carl Pulley, who is the steward of the collection, the cars on display are just a taste of what is actually available since space was limited within the Collection Hall that's adjacent to HQ's primary lobby. He'll be able to swap different cars in or adopt a theme such as prominent examples from Honda's motorsports endeavors. Indeed, it isn't just Honda and Acura road cars -- we're just focusing on those because, you know, Autoblog. There are race cars, noteworthy motorcycles and even power equipment such as marine engines, generators and weed whackers.  While most car companies have a collection stored someplace, this one will actually be open to the public on a limited but regular basis. There will be scheduled "Cars, Bikes & Coffee" events hosted at the Collection Hall where people are invited to drive or ride their own piece of Honda history (all makes and eras are still welcome) to show off in Honda HQ's vast parking lot and come inside to check out the Collection Hall.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.