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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Honda patents engine with different cylinder displacements

A basic rule of engine design states that the displacement of a cylinder is equal to the engine's total displacement divided by its cylinder count. Honda, according to a recently surfaced Japanese patent, is looking to break that rule with an engine containing cylinders of different sizes. We've done our best to translate it from patent-ese. The idea is that different-sized combustion chambers give more flexibility when any combination of cylinders are deactivated, or rested. Because the different numbers can be combined in various ways, it provides more and smaller increments than would an engine with equal-displacement cylinders. Take a 2.0-liter four-cylinder, for example. Following the golden displacement rule, each of the four cylinders has a volume of 500 cc, giving displacement increments of 500 cc when any cylinder is deactivated. But suppose instead that the four cylinders displace 300, 425, 600, and 675 cc, respectively. This would give the engine 15 available displacements instead of just four, and the spacing between each option would be far less than 500cc. As a result, those different virtual displacements would provide more adjustment between power and efficiency than a cylinder-deactivation system can on a conventional engine. Honda's patent describes cylinders with equal bore size, with the displacement from cylinder to cylinder varying based on the crank throw radius – the longer the throw, the longer the stroke and the larger the displacement of that particular combustion chamber. The patent describes how the cylinder sizes would need to be arranged to spread the load on the crankshaft and presumably limit vibration that would be introduced by the different pulse magnitudes. If we're interpreting things correctly, the largest cylinder (the one with the longest crank throw radius) sits in the middle of the bank with the smaller ones alternating on either side as they decrease in displacement. This concept is described for multi-cylinder inline and V-type engines of various sizes. The patent was filed in March of 2014 and published in January of this year. Whether or not this arrangement will reach production is of course unknown, but the advantages in terms of both efficiency and power seem promising. Related Video: News Source: Japan Patent Office via Auto Guide Green Honda Fuel Efficiency Technology patent