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Beleaguered Takata unlikely to seek automaker assistance

Takata is continuing to deal with the massive airbag recall for millions of vehicles, but even if it doubles production, it could take years the company to build enough replacement parts to properly repair all of the affected models. If the supplier takes a hard enough financial hit whether through fines, lawsuits or just the cost of making the components, then the business might not be able to keep up production. Such a situation could put automakers in the very difficult predicament of deciding whether to provide Takata with financial assistance. Honda for one has little interest in lending further support to the beleaguered supplier, according to The Wall Street Journal. The Japanese automaker recently dropped its annual sales targets to put a larger emphasis on vehicle quality, partially in response to the inflator recall. It also struck a deal with another company for replacement parts and was rumored to abandon Takata for some future business. Honda CEO Takanobu Ito did leave the door barely cracked for possible aid. "Takata itself needs to figure out how to fulfill its duties, but if it makes any request to automakers, then we would think about that," he said, according to The Wall Street Journal. There isn't much likelihood of Takata needing a bailout, though. According to The Wall Street Journal, analysts aren't concerned about the company's short-term fortunes, and the supplier had about $728 million in cash as of last September. News Source: The Wall Street Journal - sub. req.Image Credit: Toru Yamanaka / AFP / Getty Images Earnings/Financials Recalls Honda Safety Takata airbag recall

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 Honda Odyssey Special Edition bundles entertainment system, vacuum for $34,255

The crossover may have supplanted the minivan's popularity, but few vehicles match the capabilities provided by two big, sliding doors and a huge cabin for larger families. With that fact in mind, Honda has updated its highly popular Odyssey with a new Special Edition trim for 2016. Here's what you need to know. The Odyssey SE builds on the $33,305 EX trim by adding a rear-seat entertainment system with a 115-volt rear outlet, the HondaVAC vacuum cleaner, and satellite radio. Total cost for this family friendly tech? An agreeable $34,255, or less than $1,000. That price is extremely favorable compared to the 2015 Odyssey, where an entertainment-equipped Odyssey required the EX-L trim and retailed for $38,255, and a HondaVAC demanded the top-of-the-line Touring Elite trim and a check for $45,480. Bringing the entertainment system and HondaVAC into lower trim levels isn't going to impact the rest of the Odyssey lineup, though. The EX-L with rear-seat entertainment will still be offered, and its price has only jumped $550, while the Touring Elite's price has only jumped $150. And while it might seem like Honda is giving away the farm with the new SE, it's still worth noting that the EX-L adds a lot to the EX package, including a number of safety features, as well as heated leather seats and a power liftgate. Related Video: 2016 Honda Odyssey Poised to Clean Up and Entertain with HondaVAC™ and Rear Seat Entertainment Now Applied to New Special Edition Model High-value Special Edition includes premium features such as Rear Entertainment System, SiriusXM® Radio and HondaVAC™ to offer families even more choice of Honda's award-winning minivan Aug 3, 2015 - TORRANCE, Calif. The 2016 Honda Odyssey goes on sale August 4 with a trim lineup expanded to eight models and a starting Manufacturer's Suggested Retail Price (MSRP)1 of $29,275. Slotted between EX and EX-L trims, the MSRP for the new Special Edition (SE) is $33,375 With the acclaimed HondaVAC® and a comprehensive selection of premium features available lower in the trim lineup, along with class-leading EPA fuel-economy ratings of 19/28/22 mpg2 city/highway/combined, the 2016 Odyssey is designed to comfortably and efficiently accommodate the lifestyles of American families.