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Custom Honda motorcycles perfect for evading zombies in The Walking Dead

Wed, Mar 18 2015

With characters constantly being killed off, the zombie-infested world of AMC's The Walking Dead definitely isn't one of the more lighthearted shows on TV. Still, getting to be an actor on the show looks like one of the best jobs around, especially with a recent two-wheeled addition of a zombie-hunting Honda for one character. Early in the series, Norman Reedus' character Daryl Dixon rode a motorcycle but lost it over the course of the series' tumultuous stories. When talking with producers about future stories, he said that he wanted to be on a bike again, and they agreed. Reedus suggested Classified Moto to the producers because the company had already built a custom cycle for him. The builders there came up with a pair of custom Hondas that are made to look beat-up and utilitarian in the show's post-apocalyptic world. There's even a mounting point on the back for Daryl's trademark crossbow. The bikes also had to be reliable in the real world for filming. According to Classified Moto, it chose the Hondas as a base because the company had experience building customs on them and parts were easy to get. While Classified Moto now gets its bikes on TV this week, this isn't its first brush with celebrity. The company previously built Battlestar Galactica star Katee Sackhoff a highly modified Honda, as well.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Thu, Sep 24 2015

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda recalling 143K Civic, Fit models for CVT

Fri, Oct 2 2015

Honda is recalling 143,676 examples of the 2014-2015 Civic and 2015 Fit for a problem with the way that its software controls the CVT. Currently, the system uses high hydraulic pressure in the transmission at times, which can put stress on the drive pulley shaft. Also, some of those parts "may have been produced at the low end of the hardness specification" during manufacturing, the automaker reports. When the two factors are combined over time, the high pressure could cause the shaft to break. If this happens, it would result in losing drive to the front wheels or in them locking up. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), Honda received the first report of a shaft breaking in July 2014 in the US, and there was a wheel lockup in Canada in January 2015. As of September 3, there were 23 warranty claims about this issue but no reported injuries. The fix will be an update to the CVT's software, and the recall will begin October 16, according to NHTSA. Honda is urging owners to get their vehicles repaired as soon as they receive the notification. Related Video: Statement by American Honda Regarding CVT Drive Pulley Shaft Recall: 2014-2015 Civic and 2015 Honda Fit Oct 1, 2015 - TORRANCE, Calif. Honda will voluntarily recall approximately 143,000 model-year 2014-2015 Civic and 2015 Fit vehicles in the United States to update the software that manages the continuously variable transmission (CVT), free of charge. Affected vehicles have CVT control software that is written to use high hydraulic pressure during certain CVT operation modes, which as a result may subject the drive pulley shaft to high stress. In addition, during manufacturing of the drive pulley shaft, some parts may have been produced at the low end of the hardness specification. If shafts with lower hardness are repeatedly subjected to the specific high hydraulic pressure modes, it may result in the shaft breaking during operation. If the drive pulley shaft breaks, the vehicle may lose acceleration or the front wheels may lock up while driving, increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process in the United States. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda.