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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Recharge Wrap-up: GM, LG Chevy Bolt collaboration, Honda Energy Star plants

Green Car Reports details the relationship between GM and LG in the development and production of the Chevy Bolt. The unique relationship between the two companies began in 2008, and now sees LG producing a multitude of systems for the Bolt, many of which were designed by or with GM. LG's involvement in the Bolt has gone so deep as "defining what will this vehicle be, everything from how we are going to package it, what size it should be, what kind of performance it should have," according to Pam Fletcher, GM's Executive chief engineer for electrified vehicles. Forgoing the traditional automotive relationship for a more collaborative one doesn't just save money, but it also gives GM access to LG's suite of technologies and manufacturing capabilities. Read more at Green Car Congress. The EPA has awarded three Honda factories with Energy Star certification. The automaker's assembly plants in Marysville and East Liberty, Ohio have now earned Energy Star certification ten consecutive years. The Marysville plant added LED lighting, hydrogen-powered tow motors and forklifts, high efficiency HVAC and direct-fired water boilers. The East Liberty facility added new LED lighting and replaced a large water heater with a high-efficiency one. Honda's newest US plant, Honda Manufacturing of Indiana, installed LED lighting and used energy efficient features in its recent expansion. Honda also cites a culture of energy-mindedness – for every associate – for its success. "When everyone involved considers energy efficiency and how they can help the environment, results improve," says Karen Heyob, Honda's sustainability boss in North America. Read more from Honda. The student-led Associated Students of the University of Montana (ASUM) Transportation has ordered two Proterra electric buses. The 40-foot Catalyst Fast Charge buses will serve the campus, and will recharge with a semi-autonomous fast charger. "As part of our ongoing effort to innovate service, align with student advocacy and reduce our carbon footprint, we take great pride in our decision to go electric," says ASUM Office of Transportation Director Jordan Hess. "We hope this encourages – and challenges – other universities to seriously consider the economic and environmental benefits of zero-emission buses." Read more in the press release below. First Student-led Transit Agency in the U.S.

Pair of perfect Honda NSX Type Rs go up for auction in Tokyo

While the original Acura NSX is a brilliant supercar in any of its iterations, we never got the best version of it here in America: the Type R. Those came with Honda badges and are right-hand drive only. Unless you're in Japan or are lucky enough to come see an imported example elsewhere, you're not going to come across one of these. To see two practically perfect examples go up for auction at the same time is an even rarer sight. Some first-generation NSX Type R models (1992-1995 model years) can be imported to the U.S. now that they have surpassed the 25-year mark. However, this 1995 model is still a hair too new. Should that stop you from buying it and waiting a few months to take U.S. delivery? Certainly not. This car being offered at Tokyo's BH Auction with a grand total of 534 miles on its odometer. The seller claims it's 100% original and in pristine condition. Honda did a lot to transform the NSX into the first Type R of many to come. To start, engineers cut 308 pounds out of the car by using aluminum in even more places than before, deleting sound deadening, eliminating the A/C and stereo and using carbon-kevlar Recaro bucket seats. The 3.0-liter V6 was balanced and blueprinted. Then the suspension was given a full makeover with stiffer dampers, springs, bushings and a larger front sway bar. There were plenty of other little things throughout, but we'll spare you the long list. The number you need to know most is the estimated auction price. BH Auction thinks this NSX Type R will go for $227,000 - $272,000. 2005 Honda NSX-R View 21 Photos Next up is the ultra-rare 2005 Honda NSX-R. This R was based-off the NA2 NSX, so it has a 3.2-liter V6 and six-speed manual transmission with the new bodystyle that ditches the pop-up headlights. The 2005 model year was the last for the first-gen NSX, meaning this R is just about as new as they come. Many of the modifications that Honda did for the first Type R were repeated here. This model used carbon fiber more judiciously, though, replacing the hood, deck lid and spoiler with the lightweight material. The auction house claims just 140 NA2 NSX-Rs were made, so this is an incredibly rare car. Sadly, nobody here will be able to import it and drive it on American roads for quite some time yet. The price is estimated to come in at $345,000 - $436,000. That's pricey but this NSX has an even lower odometer reading than the other at just 348 miles.