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Honda CEO says we shouldn't expect any new sports cars

Tue, 19 Nov 2013

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.

Honda could halve its US lineup without crimping its sales much [w/video]

Sat, 18 May 2013

Taking a detailed look at the Honda lineup in the US, it isn't hard to see the strength of some models and the weaknesses of others. A recent report on Autoline Daily points out that its five core models - the Accord, Civic, CR-V, Odyssey and Pilot - make up a full 93 percent of Honda's sales in the US. Through April, Honda has sold 419,798 vehicles, and 389,474 of them were from these core models; not to mention the fact that the Accord was the top-selling car in the US last month.
This means that Honda could technically cut six of its 11 models and only lose about 5,000 sales per month. Of course, this is just some data crunching and there is no reason to believe that Honda is planning to kill off any of its models in the near future. In fact, it seems to be committed to the Ridgeline, while Japanese-made models that may actually lose money for Honda still fill unique voids. Scroll down for the video report - fast-forward to the 1:43 mark for the Honda info.

Honda giving away free Civics in Forza Horizon to celebrate launch

Wed, 16 Jan 2013

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.