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Five signs Honda cares about enthusiasts, again

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda. The company that built some of Formula One's most successful engines, helped launch the tuner market and gave the world a seminal supercar, has watched competitors of all stripes surge by it for the hearts, minds and dollars of enthusiasts. Until now. Honda put the rest of the auto world on notice at the New York Auto Show, revealing a jaw-dropping Civic concept, confirming the Type R will come to the United States and even adding a hatchback to the 2016 Civic line. Throw in the Acura NSX and much-improved ILX for Honda's luxury sibling, and it's undeniable the company is regaining its swagger. Once again, Honda is serious about performance, and here's five reasons why enthusiasts should believe. The Honda Civic Concept Looks Great We're psyched about the Civic concept, which was a surprise reveal earlier this month at the New York Auto Show. Clad in bright neon green, the concept edged out the Lincoln Continental for first place in our Editors' Choice awards at the show. As Editor-in-Chief Sharon Carty put it, "The color hurts so good." Yes, the green is blinding, but you don't have to squint to see the 10th generation of the Civic. Honda's concepts are the real deal, and this is the car (mostly) that will launch this fall. It's attractive, with a long hood, curvaceous sides and a simple but sporty grille. The powertrain lineup will include a 1.5-liter VTEC turbo four-cylinder paired with a six-speed manual, which should be a treat for enthusiasts. With its fresh looks and intriguing mechanicals, the concept previews an everyday driver you can get excited about. Obviously, we are. The Hatchback Returns Yep, the Civic is getting a five-door hatch in the United States. It's been a while. Honda last offered a Civic hatch for a brief time in the mid-2000s, and only as the lower-volume Si model. The new hatch will be produced at Honda's factory in the United Kingdom and imported to the United States. That's a win-win for Honda: it's using excess capacity in the UK to satiate a niche market for US buyers. The annual hatch production is reportedly expected to be 30,000 to 40,000 units, which is a drop in the bucket for the Civic lineup and its massive though declining sales.

Honda tunes HR-V, shows Baja Pilot pre-runner at SEMA

Honda has a lot more at the SEMA Show than just it's tough looking, Baja-prepped Ridgeline, but the automaker isn't really saying a whole lot about them. Even though the company has a massive gallery of photos showing off these aftermarket creations, Honda has kept details about their mods quite sparse. While the Ridgeline Baja Race Truck guns for the checkered flag, the Pilot Baja Chase Vehicle is going along for the ride in case any assistance is necessary. The crossover wears a similar Honda Racing livery as its turbocharged sibling, and the company outfits the machine with an LED bar, bumper guards, and off-road tires to get through the desert. Honda also wants buyers to know that there's tuning potential from their new HR-V. To show what's possible from the little crossover, tuners like Bisimoto Engineering, MAD Industries, Tjin Edition and Fox Marketing have some wild creations on display. The weirdest of the bunch definitely is the bizarre pink example above. The little CUV tries to look tough with a wide-body kit, new front bumper, big side sills, and a lowered suspension over metallic gold wheels. Other takes on the model make it ready for the track or to haul Honda's Grom motorcycle. Finally, the 2016 Pilot Elite Concept "Black Edition" wears production and concept components from Honda Genuine Accessories. Darkened parts for the wheels, grille, and trim give the crossover a handsome, monochromatic aesthetic. You can check out the whole SEMA cavalcade in the gallery above. Vehicles on Display in the Honda Booth at the 2015 SEMA Show Nov 3, 2015 - LAS VEGAS In additional to the Ridgeline Baja Race Truck announced today, Honda also showcased accessorized and customized versions of multiple new Honda models, including: Pilot Baja Chase Vehicle – a specially tuned 2016 Honda Pilot, in desert racing livery, which will operate as a support vehicle in Honda's SCORE Baja 1000 campaign. Pioneer 1000 – Honda's newest and most powerful side-by-side offering, also in custom desert raving livery, will accompany the Pilot Baja Chase Vehicle on the Baja peninsula to assist in the racing effort. 2016 Honda CR-Z hybrid sports coupe – making its North American debut and boasting new styling, upgraded equipment and features and a new EX-L Navi trim. 2016 Honda HR-V -- four custom-designed HR-Vs from top U.S.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.