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2016 Honda Pilot earns IIHS Top Safety Pick+ score

The 2016 Honda Pilot earned a Top Safety Pick+ rating after tests by the Insurance Institute for Highway Safety. The crossover scored the agency's top Good score in all five evaluations, including the often tricky small-overlap frontal crash. The latest results give the 2016 Pilot the highest possible results from both NCAP and IIHS. In the small-overlap frontal crash, there were only four inches of intrusion in the passenger compartment, and the airbags did their job of protecting the dummy's head. Sensors showed a low risk of significant injuries. In comparison, the IIHS gave the 2015 Pilot Good scores in four tests, but the CUV had a Poor rating, the agency's lowest, in the small-overlap test. The optional Honda Sensing suite of safety functions put the Pilot over the top for the + score, and the tech earned a superior rating from the IIHS. The system combines a windshield-mounted camera and radar behind the grille and is available on the EX trim and above. It includes collision mitigating braking, a forward collision warning, lane keeping assist, lane departure warning, adaptive cruise control, and road departure mitigation. Related Video: All-new 2016 Honda Pilot Earns a 2015 TOP SAFETY PICK+ Rating from the Insurance Institute for Highway Safety (IIHS) Aug 21, 2015 - TORRANCE, Calif. 2016 Pilot offers the most comprehensive set of advanced safety and driver-assistive technologies ever available on a Honda vehicle Available Honda Sensing™ suite of advanced safety and driver-assistive technologies combines camera and radar systems to help detect vehicles, pedestrians and roadway markings Honda's aims to reduce collisions, injuries and fatalities involving its vehicles, using Honda Sensing™ technology The fully redesigned 2016 Honda Pilot (automobiles.honda.com/pilot/) has received a 2015 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention, bringing Honda one step closer to fulfilling the company's goal to be the first three-row mainstream SUV with the highest available U.S. government (NCAP) and IIHS safety ratings. This IIHS distinction includes a top rating of GOOD in five IIHS crash test modes including a top score of GOOD in the Insurance Institute's stringent small overlap frontal crash test.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda recalls more than 750,000 vehicles to fix faulty seat air bag sensor

DETROIT — Honda is recalling more than three quarters of a million vehicles in the U.S. because a faulty sensor may cause the front passenger air bags to inflate when they're not supposed to. The recall covers certain Honda Pilot, Accord, Civic sedan, HR-V and Odyssey models from the 2020 through 2022 model years, as well as the 2020 Fit and Civic Coupe. Also included are the 2021 and 2022 Civic hatchback, the 2021 Civic Type R and Insight, and the 2020 and 2021 CR-V, CR-V Hybrid, Passport, Ridgeline and Accord Hybrid. Affected models from the Acura luxury brand include the 2020 and 2022 MDX, the 2020 through 2022 RDX and the 2020 and 2021 TLX. Documents posted Tuesday by the U.S. National Highway Traffic Safety Administration say that the front passenger seat weight sensor may crack and short circuit, and fail to turn off the air bag as intended. The sensors are required to disable the air bags if children or small adults are in the seats. If that doesn't happen, it increases the risk of injury. Dealers will replace the seat sensors at no cost to owners. Owners will be notified starting March 18. Honda says in documents that it has 3,834 warranty claims but no reports of injuries or deaths from the problem between June 30, 2020 and Jan. 19 of this year. Featured Gallery 2020 Honda CR-V Hybrid View 40 Photos Green Recalls Acura Honda