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NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

Honda bringing Civic hatchback concept to Geneva

Honda will give us another taste of things to come for the Civic next month at the Geneva Motor Show where the Japanese automaker will unveil a new hatchback concept. Following the Civic sedan revealed last September and the Civic Coupe unveiled in LA, the concept will preview the hatch's stubby liftgate. The five-door has traditionally been reserved for markets overseas, but the manufacturer confirms that "the car will be exported to global markets, including the US." As you can see from this teaser rendering, the hatchback will incorporate a similar taillight design to the versions we've already seen. The rear end will also feature a pair of tailpipes mounted side by side at the center, and what look to be some rather large vents in the rear bumper. The trailing edge of the roof appears to incorporate some aerodynamic elements to it as well. Of course this is just a sketch for a prototype, so the finished product will end up looking a little different once it reaches production early next year. Alongside the Civic hatch, Honda will also display the Clarity Fuel Cell Vehicle for the first time in Europe. The new NSX will also be on hand at the Geneva Motor Show, as will a customized Jazz/Fit concept dubbed Keenlight, and the new CRF1000L Africa Twin motorcycle. HONDA CIVIC HATCHBACK PROTOTYPE SET FOR WORLDWIDE DEBUT AT THE 2016 GENEVA MOTOR SHOW - Global premiere of Civic Hatchback Prototype redefines Honda's core European model - Clarity Fuel Cell to make European debut - European customer deliveries of NSX to start in 2016 - New Jazz concept turns on the style Honda is set to unveil the next step in the renewal of its European car range at the 2016 Geneva Motor Show, including the global premiere of the Civic Hatchback Prototype. Civic Hatchback Prototype The Civic Hatchback Prototype receives its global premiere at Geneva Motor Show, previewing the exterior design of the all-new hatchback model, scheduled for a European launch in early 2017. Produced at Honda of the UK Manufacturing (HUM), the car will be exported to global markets, including the US. Clarity Fuel Cell The Clarity Fuel Cell will make its European debut at Geneva, following its global unveil at Tokyo motor show in October last year. Clarity Fuel Cell is the world's first production fuel cell saloon to house the entire fuel cell powertrain under the bonnet.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.