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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda CR-V spied looking curvy and sophisticated

The Honda CR-V is well into its lifecycle, and today we're getting a close look at a prototype that previews the crossover's new styling. The CR-V could be revealed this year ahead of a market launch in 2017, perhaps putting it as a 2018 model. We expect the new generation to increase in size and offer a third row, while drawing power from an updated engine lineup that uses the company's Earth Dreams suite of technologies. A hybrid model is likely, too. The front and rear of this camouflaged prototype have fairly evolutionary changes to Honda's current design, and the vehicle has a stronger, more chiseled appearance than today's CR-V. We can't see the interior, but we expect it to get new safety and tech features in keeping with current trends. Honda updated the CR-V for the 2015 model year, and it's soldiered on as a stalwart of the company's lineup. Still, the vehicle is showing signs of age. In a crossover-friendly marketplace, the CR-V's sales have declined 2.7 percent this year to 71,188 units through March. The CR-V has been around since 1997, and as these shots illustrate, Honda is aggressively trying to keep its long-running nameplate relevant. Related Video: Featured Gallery 2018 Honda CR-V View 16 Photos Image Credit: KGP Photography Design/Style Spy Photos Honda Crossover SUV

Editors' Picks April 2021 | Honda Accord, Mercedes-Benz E-Class and more

The month of April saw us award Editors' Picks status to a couple mega-luxury vehicles and a couple long-time standbys that recently went through mid-cycle refreshes. We drove plenty of other cars that didn't quite reach the bar for Editors' Picks status — BMW 4 Series, Infiniti QX55 and the Mitsubishi Outlander among others — but the four you'll see below stood out as the best this month. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in April that earned the honor of being an EditorsÂ’ Pick. 2021 Aston Martin DBX 2021 Aston Martin DBX View 16 Photos Quick take: With attractive styling and a gorgeous yet functional interior, the V8-powered DBX is a legitimate crossover worthy of the Aston badge. Score: 8 What it competes with: Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, Mercedes-Maybach GLS 600 Pros: Mega style, fantastic driving dynamics, a true and faithful Aston Martin Cons: Very expensive, only average infotainment From the editors: Editor-in-Chief Greg Migliore — “The DBX captures the spirit of Aston Martin in a modern crossover. That's not an easy thing to do. I expected the DBX might look the part, but lack functionality. Or it would be a decent crossover, but fall short of my idea of an Aston. The DBX did neither. It exceeded my expectations and is an entertaining vehicle to drive. The styling is interesting and evocative, and the AMG-sourced powertrain delivers proper performance. I also loaded it up with groceries and a carseat fits pretty well. Mission accomplished for Aston." In-depth analysis: 2021 Aston Martin DBX First Drive Review | A crossover that makes you forget itÂ’s a crossover   2021 Bentley Flying Spur 2021 Bentley Flying Spur V8 View 20 Photos Quick take: There are technically competitors to the Flying Spur, but nothing matches it stride-for-stride in every category. ItÂ’s the Bentley flagship product now, and it flies the brandÂ’s flag with both gusto and excellence. You can't go wrong whether you spec the W12 or V8 either.