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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

This is what Honda's new F1 engine will sound like

It appears that not even the legendary pairing of McLaren and Honda can produce a 2015-regulation Formula One engine that sounds as good as the current V8s. Much like Mercedes-AMG Petronas, McLaren Honda have released a clip of their turbocharged, 1.6-liter V6 ahead of next season, and well, at least to our ears, it's not the sweetest of singers.
We've reported on concerns that the new engines wouldn't sound "right," after years of the high-revving V8s and V10s. The more we're hearing of these new engines, the more reasonable those worries seem. That said, we'll need to wait until we really hear these cars driven in anger to render a final verdict.
Scroll down to view the official press release from Honda and to hear what the future McLaren Honda will sound like when it hits the grid in 2015. For comparison, we've also included some on-board footage of Jenson Button's McLaren's V8 from last season.

Honda Clarity enters hydrogen competition with $369 lease price

Ok, so we were wrong. When Honda said in January that the monthly lease price for the 2017 Clarity Fuel Cell sedan would be "under $500," we assumed that that meant, oh, maybe $499. After all, that's what the two other hydrogen vehicles available in the US, the Toyota Mirai and the Hyundai Tucson Fuel Cell, cost [ See below]. Given that the Mirai's $57,500 MSRP and the Clarity's then-expected $60k price tag, we figured the lease prices would pretty much match, too. Mea culpa. Honda just announced that the Clarity will lease for just $369 a month for 36 months, with $2,499 due at signing. That price includes $15,000 of fuel over three years and 20,000 annual miles. As with other advanced technology vehicles, Honda is making traditional vehicles available for times when the hydrogen car's 366-mile range and weak refueling infrastructure isn't enough to get you where you want to go. The fuel cell vehicle will be available in California at some point yet in 2016, but only to people who, "live or work near Honda's network of 12 approved fuel cell vehicle dealerships located in select California markets." There are six such dealerships in Southern California, five in the Bay Area and one in Sacramento, Honda says. UPDATE: Totally forgot that Toyota dropped Mirai pricing to $349 earlier this year. We've adjusted the headline. Related Video: Featured Gallery Honda Clarity Fuel Cell News Source: Honda Green Honda Hydrogen Cars lease honda clarity