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Honda adds 1.39 million more vehicles to Takata recall to fix Civic and Accord

Honda is already recalling millions of vehicles in the US to replace their driver's side Takata airbag inflators, and now the company is adding 1.39 million more to repair that part on the passenger's side, as well. This expansion covers the 2001-2005 Civic and the 2003-2007 Accord with a four-cylinder engine. According to the documentation from the National Highway Traffic Safety Administration, the broadening of this campaign brings the total number of cars from Honda in need of the fix on the passenger's side to 2.3 million. Honda had previously believed that the issue with Takata passenger's side was only a regional problem for high-humidity areas. However, NHTSA determined that the components were in need of a national recall, like their driver's side counterparts. The same problem affects these as the other Takata parts where prolonged exposure to moisture could cause the propellant to ignite too quickly. This can make shrapnel shoot at occupants in an airbag deployment. Up to seven fatalities have been linked globally to this happening. Honda owners affected by the company's latest expansion to its Takata recall will be notified by mail in the next 60 days. Related Video: Statement by American Honda Regarding Nationwide Recall of Certain Takata Passenger Front Airbag Inflators Jun 15, 2015 - TORRANCE, Calif. Nationwide recall of passenger front airbag inflators in 2001-2005 Civic and 2003-2007 Accord will add approximately 1.39 million inflators not previously subject to recall or safety improvement campaign No change to national recall of driver front airbag inflators announced on May 28 Honda today announced that it will initiate a national recall to replace, free of charge, Takata passenger front airbag inflators installed in certain 2001-2005 Civic and 2003-2007 Accord models sold in the United States following a recently announced defect determination by Takata. The recall will add 1.39 million passenger front airbag inflators not previously subject to either a recall or safety improvement campaign. In its preliminary announcement on May 28, Honda stated that it would recall a more limited population of vehicles. That announcement, which was based on the specific regional nature of the defect determination made by Takata, indicated that approximately 350,000 additional passenger front airbag inflators would be added to inflators included in an earlier regional action (14V-700).

Honda Ridgeline sorta takes class victory on Baja race debut

The Ridgeline Baja Race Truck was unveiled at SEMA earlier this month to serve not only as Honda's new off-road racing platform, but also as a preview for the upcoming second-generation pickup. Technically, it scored a class victory on its race debut in the SCORE Baja 1000. To be fair, it was also the only vehicle in that class. Though clearly a purpose-built racer, not a modified from showroom stock truck, the Baja truck features bodywork patterned after the forthcoming production model – especially at the front end. It also uses the same block, cylinder heads, and crankshaft as the 3.5-liter V6 that powers the current Ridgeline and will power the upcoming one. In race trim, it's been twin-turbocharged up to 550 horsepower. Honda Performance Development and Proctor Racing Group entered the custom-built Ridgeline in Class 2 (for forced-induction engines up to 3.6 liters) at the Baja 1000 this past weekend. Driving duties were shared by Honda spokesman Sage Marie and experienced off-road racers Jeff Proctor and Jason LaFortune. They completed the 821-mile loop to and from Ensenada, Mexico, in 25 hours, 9 minutes, and 47 seconds. That's about ten hours behind the Ford F-150 trophy truck and the Honda CRF450X that won outright, but that's beside the point. It's impressive enough that the truck finished on its debut in such a grueling race under such punishing conditions, even if it didn't have any competition. Honda Ridgeline Baja Race Truck Conquers Baja 1000 Nov 22, 2015 - ENSENADA, Mexico - Off-road racing truck debuts with Class 2 victory - Completes desert endurance event in first attempt - Racing machine previews second-generation Honda Ridgeline Developed by Honda as a preview to the introduction of the new, second-generation Honda Ridgeline, the driving trio of Jeff Proctor, Sage Marie and Jason LaFortune piloted their Ridgeline Baja Race Truck to the Class 2 victory in this weekend's 48th running of the SCORE Baja 1000. Built jointly by Honda Performance Development, the North American motorsports arm of American Honda, and the Proctor Racing Group, the tube-frame Unlimited Class 2 off-road Ridgeline Baja Race Truck made its competition debut at the brutal Baja event, which this year consisted of an 821-mile loop that started and finished in Ensenada, Mexico.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.