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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

2013 Honda Fit Sport

Revisiting The Runabout Of Record
The current Honda Fit has been around the block a few times. The subcompact hatch has soldiered on without significant revision since its first update for US customers in 2009, and while Honda is on the verge of launching a third generation, we thought we'd take the time to see how the runabout stacks up against the new wave of small, efficient and plucky five-doors now on the American market. Those include old standbys like the Nissan Versa and Toyota Yaris, as well as relative newcomers like the Chevrolet Sonic and Ford Fiesta.
Those machines may have all covered ground on the Fit, but Honda's wee machine holds a pleasant surprise for those buyers still willing to give the car the time of day. While the rest of the Japanese automaker's lineup has succumbed to dreaded model bloat, the Fit has remained true to the spirit of Honda that we remember from our vagabond youths. This may very well still be the closest genetic ancestor to the Civic models of old.

Ford F-150 bumps Camry from top of Cars.com American Made Index

With July 4th just around the corner, what better time could there be for Cars.com to announce that the Ford F-150 is the Most American car of 2013? This may be especially true since it was the Toyota Camry, a car produced by a company based in Japan, that had held the top spot from 2009 to 2012.
Cars.com compiles its Most American list by considering the amount of parts each vehicle uses that come from America, where it's final assembly takes place and how many units per year are sold. "While the assembly point and domestic parts content of the F-150 didn't change from 2012-2013, vehicle sales are responsible for bumping the F-150 to the top spot," according to Patrick Olsen, Editor-in-Chief of Cars.com.
As far as automakers go (as opposed to individual models), Toyota retains the top spot it held in 2012, with General Motors, Chrysler, Ford and Honda (in that order) rounding out the list. The motivation behind this list each year, according to Olsen, is "to help car shoppers understand that 'American-Made' extends beyond just the Detroit three" and because "a study we conducted in 2012 indicated that 25 percent of shoppers surveyed preferred to buy American."