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GMC Canyon, Chevy Colorado diesels finally heading to dealers

Customers who have been waiting to receive their diesel-powered Chevrolet Colorados and GMC Canyons should be relived to hear that GM will finally start to ship them out of the Wentzville Assembly Plant. "The highly anticipated 2016 GMC Canyon diesel has begun shipping to dealers," a company spokesperson confirmed to The Detroit News. The trucks originally had a fall launch date, but a final review forced a delay in deliveries. The 2.8-liter four-cylinder diesel in the midsize trucks produces 181 horsepower and 369 pound-feet of torque, and the company touts the engine's low emissions. The Environmental Protection Agency and California Air Resources Board even put the mill through extra scrutiny with a real world test in the wake of VW's diesel scandal, and the Duramax passed with no problems. At that time, a Chevy spokesperson told Autoblog that the models' launch was on track. The Duramax engine adds $3,730 to the price of a comparable V6 model, but they're the most fuel-efficient pickups on the market. The EPA estimates the twins at 31 miles per gallon highway, 22 mpg city, and 25 mpg combined in two-wheel drive form and 29/20/23 with four-wheel drive. Buyers likely can't wait to finally experience these pickups after reading a heap of positive reviews. The Colorado diesel recently earned Motor Trend's Truck of the Year award. We also came away impressed with it during our First Drive and liked the Canyon during our Quick Spin. Related Video:

GMC's electric, 1,000-horsepower Hummer SUV makes a surprise appearance

We knew the GMC Hummer pickup would spawn an SUV, but we didn't expect to see it so soon. It quietly appeared in a marketing presentation about electric cars that General Motors streamed online in November 2020. The camera never focused on the SUV, there was always an executive sitting in front of it, but we see enough to tell it's closely related to its pickup sibling. Both battery-powered off-roaders are nearly identical from the tip of the front bumper to the edge of the rear doors. The SUV's overhang is a little bit shorter than the pickup's, though there's presumably space for a third row of seats. Its rear end doesn't appear in the presentation. Nothing suggests GMC made major powertrain changes to the SUV, so it's likely identical to the truck underneath the sheetmetal. Range-topping models will receive three motors zapped into motion by a 24-module Ultium battery pack. Motorists will have 1,000 horsepower and approximately 350 miles of driving range to play with. GMC plans to start building the Hummer pickup in late 2021, and the SUV might not enter production until early 2022. We expect pricing will initially start above $100,000, but more affordable variants will gradually join the lineup during the first half of the 2020s. When it lands, the off-roader will compete directly against the Rivian R1S. General Motors will invest $27 billion into electric and autonomous cars by 2023. Its portfolio of EVs will also include a Silverado-sized pickup, a crossover based on the Bolt, and a high-end Cadillac crossover named Lyriq. "We want to be number one in EVs in North America," affirmed company boss Mary Barra.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")