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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Which electric cars can charge at a Tesla Supercharger?

The difference between Tesla charging and non-Tesla charging. Electrify America; Tesla Tesla's advantage has long been its charging technology and Supercharger network. Now, more and more automakers are switching to Tesla's charging tech. But there are a few things non-Tesla drivers need to know about charging at a Tesla station. A lot has hit the news cycle in recent months with regard to electric car drivers and where they can and can't plug in. The key factor in all of that? Whether automakers switched to Tesla's charging standard. More car companies are shifting to Tesla's charging tech in the hopes of boosting their customers' confidence in going electric.  Here's what it boils down to: If you currently drive a Tesla, you can keep charging at Tesla charging locations, which use the company's North American Charging Standard (NACS), which has long served it well. The chargers are thinner, more lightweight and easier to wrangle than other brands.  If you currently drive a non-Tesla EV, you have to charge at a non-Tesla charging station like that of Electrify America or EVgo — which use the Combined Charging System (CCS) — unless you stumble upon a Tesla charger already equipped with the Magic Dock adapter. For years, CCS tech dominated EVs from everyone but Tesla.  Starting next year, if you drive a non-Tesla EV (from the automakers that have announced they'll make the switch), you'll be able to charge at all Supercharger locations with an adapter. And by 2025, EVs from some automakers won't even need an adaptor.  Here's how to charge up, depending on which EV you have:  Ford 2021 Ford Mustang Mach-E. Tim Levin/Insider Ford was the earliest traditional automaker to team up with Tesla for its charging tech. Current Ford EV owners — those driving a Ford electric vehicle already fitted with a CCS port — will be able to use a Tesla-developed adapter to access Tesla Superchargers starting in the spring. That means that, if you own a Mustang Mach-E or Ford F-150 Lightning, you will need the adapter in order to use a Tesla station come 2024. But Ford will equip its future EVs with the NACS port starting in 2025 — eliminating the need for any adapter. Owners of new Ford EVs will be able to pull into a Supercharger station and juice up, no problem. General Motors Cadillac Lyriq. Cadillac GM will also allow its EV drivers to plug into Tesla stations.

2024 GMC Hummer EV pickup gets a price hike - with a catch

Watching auto industry MSRPs move around is like watching the Vegas big board for odds, the numbers almost always going against the folks laying down the money. In yet another sign of the times, a few trims of the 2024 GMC Hummer EV SUT — that's the pickup — are seeing additional price increases. A little more than a year ago, GMC increased prices by $6,250 for the EV2, EV2X, and EV3X trims due to the rising costs of parts. Those joining the lengthy reservation list also found the automaker also increased the destination charge from $1,995 to $2,295. The 2024 Hummer EV configurator doesn't list the EV2 yet, so its $86,245 suggested sticker price may yet hold up. The MSRPs for the rest, and their changes from the most recent pricing, are: EV2X: $98,845 ($1,600) EV3X: $106,945 ($700) EV3X Omega Edition: $150,295 ($300)  Taking a longer view back to December 2021 reveals just how far the bar has moved. At that time, the EV2 was predicted to cost $79,995, the EV2X was going to go for $89,995, and the EV3X for $99,995. The 2024 Hummer EV3X now costs more than the 2022 Hummer EV Edition 1, which started at $112,595 after destination. The Edition 1 came with the 24-module extended-range Ultium battery pack that's now a $9,995 option on the EV3X; the price above is for a 20-module pack, one of the new features for 2024. The EV3X Omega Edition and its Neptune Blue paint not only blows everything else out of the water price-wise, its feature set could make even Edition 1 buyers blue with either sadness or envy.   The good news? GMC is offering discounts for early reservations. Per the GMC configurator, at the moment, buyers who reserve an EV2X will get an $8,150 instant discount, buyers wanting an EV3X will get a $6,250 discount. These effectively wipe out the new price rises and last year's price increases, taking the 2X down to $90,695 and the EV3X down to $100,695. The savings could be enticements to get people in the reservation line. With tens of thousands of reservations already in the books and threads on forums like Hummerchat wondering if anyone's seen the EV2X trim that was due earlier this year, it might be a while yet before an order turns into a Hummer EV.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.