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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Terrain from $600 to $900 less expensive

The 2022 GMC Terrain is another one of those vehicles that, despite current economic trends, costs less than the 2021 model year — and GMC hasn't cut equipment as a way to justify the cuts. That doesn't mean there aren't any changes, though. The base SL trim level is gone, the SLE taking over at the entry-level point. Opting for AWD on the SLE and SLT trims adds $1,600 to the price, no change from 2021. Slotting into the lineup to maintain a four-trim range is the AT4 model that tilts at off-road use. The top shelf Terrain Denali no longer comes with front-wheel drive, either, AWD the only choice now. That makes the only Denali $700 more expensive than shoppers could pick up a 2021 Terrain Denali for; however, the AWD model is less expensive. Prices for the 2022 Terrain and the differences from 2021, after the $1,195 destination charge, are: SLE FWD: $30,290 ($600 less)  SLT FWD: $34,290 ($700 less) AT4 AWD: $36,390 (New model) DENALI AWD: $39,190 ($900 less) As part of the refresh for 2022, all Terrains get larger grilles, all-LED exterior lighting with larger headlights and new C-shaped taillights. Both the AT4 and Denali get unique grille designs, the former fitting a gunmetal grey design with thick slats, the latter an all-chrome matter with more delicate lattice-work between the slats. The AT4 also boasts a front skid plate for protection, plus chunkier tires. The Elevation trim returns, too, as a black-out appearance package for the more entry-level SLE and SLT trims. The interior is mostly unchanged except for a revised shifter panel — the buttons are new, but the same controversial design remains. There are new features available, though. Apple CarPlay and Android Auto are still standard, but now they're wireless. A head-up display is available as an option for SLT and AT4, while it comes standard on the Denali. The Denali also gets an 8-inch screen in the instrument panel. Only the turbocharged 1.5-liter four-cylinder and nine-speed automatic have been announced for the Terrain, making the same 170 horsepower and 203 pound-feet of torque as before. We're expecting a higher-horsepower, larger-displacement engine to be offered in the near future. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.