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GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.

2014 GMC Sierra [w/video]

Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.

2023 GMC Sierra Review: Upscale and off-road capable

Pros: Quiet and torque-rich Duramax diesel; premium interior; big touchscreen on most trims; great trailering tech Cons: Worse ride than most rivals; AT4X priced like a Raptor but doesn't go like a Raptor The 2023 GMC Sierra half-ton pickup is a slightly more upscale cousin of the Chevy Silverado, but didn’t always feel like it. After a refresh last year, the Sierra actually delivers on the upscale part, for the most part of the equation with a comfortable, high-quality interior and better technology in most trim levels. ItÂ’s massively configurable, with four available engines and five different cab/box combinations. ItÂ’s also quite capable off-road with that AT4, AT4X and the soon-to-arrive AT4X AEV Edition. WeÂ’re fond of the diversity of tech available in the Sierra, whether itÂ’s the Google-powered infotainment with large, easy-to-use screens, a clear head-up display, numerous camera feeds for trailering and off-roading, or GMÂ’s Super Cruise advanced driver assistance system. We just wish that last one was available on more than just the Denali trims. If youÂ’re looking for a truck whose capability is matched by its livability, the GMC Sierra is worthy of your consideration, though you can find better ride quality in other brands (we enjoyed the ride in the AT4X, however). And while the AT4X has some true off-road capability, if youÂ’re looking for a Baja-blasting supertruck, though, youÂ’ll find better with the Ford F-150 Raptor and Ram Rebel TRX. If you donÂ’t need the nicer interior or extra tech, you might find something more matching your needs and pocketbook with the Ford F-150, Ram 1500 or even GMÂ’s own Chevy Silverado. ItÂ’s hard to go wrong with any of those nameplates. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? After some pleasant updates for the 2022 model year, the changes for 2023 are relatively minor. The price went up, unfortunately. The available 3.0-liter Duramax turbodiesel has been revised for more power and efficiency. Later in the year, the AT4X AEV Edition will add even more off-road capability to this luxurious pickup. There are also some new exterior colors available, a new Graphite Edition for the Pro trim, and new 22-inch ultra-bright wheels for the Denali Ultimate.