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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

GMC Canyon next generation previewed with off-road AT4X trim

GMC is preparing to give the Canyon, its smallest and most affordable pickup, a complete makeover. While we won't see the truck for a few months, the company released a preview image to give us an idea of what to expect and confirmed the lineup will include an AT4X model. Although the teaser keeps most of the sheetmetal hidden, the truck appears to receive a more chiseled hood and concave door skins that should make it look less slab-sided. The fenders are eye-catching as well: They're more punched-out that the current-generation model's. Keep in mind that we're looking at the AT4X trim, which will be positioned as the off-road champion of the range and should consequently get a brawnier-looking design. Other off-road goodies include big Goodyear Wrangler tires wrapped around 17-inch beadlock-capable wheels, plastic wheel arch flares, and rock rails. GMC is keeping additional details under wraps, but we're guessing suspension tweaks are part of the package as well. After all, the current-generation AT4 benefits from a one-inch suspension lift and skid plates, among other upgrades. This isn't the first time we've seen or heard of the Canyon AT4X. Our spy photographers caught a camouflaged prototype that looks taller and considerably more rugged than the AT4 in July 2021, and the Canyon AT4 OVRLANDX concept introduced in August 2021 seemingly previewed some of the features that will trickle down to the production model, including the rock rails and wheel arches. GMC will unveil the next-generation Canyon this summer, and we expect to hear more about it in the coming weeks. And, if a new Canyon is around the corner, that likely means that the next Chevrolet Colorado isn't far behind. Both will compete directly against the new Ford Ranger, which has only been unveiled for overseas markets as of writing and which will spawn a range-topping, V6-powered Raptor. Another competitor the duo will need to fend off is the Nissan Frontier, which got its first update since the 2005 model year for 2022. Already offered on the 2022 Sierra, the outdoorsy AT4X trim will spread across the GMC range in the coming years. Nothing is official yet, but earlier spy shots strongly suggest that the Sierra Heavy Duty will be treated to the AT4X treatment in the not-too-distant future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chevy Silverado, GMC Sierra 4.3-liter EcoTec3 V6 nets 18 mpg city, 24 highway

There is no doubting that fuel economy has become an important factor in the highly competitive fullsize truck market, with the Ford F-150 EcoBoost V6 and Pentastar V6-powered Ram 1500 setting quite a precedent in recent years. Now it's General Motors' turn. The General has just announced that the new base V6 used in the 2014 Chevrolet Silverado and GMC Sierra 1500 models will return an EPA-estimated 18 mpg city and 24 mpg highway in two-wheel drive trim, regardless of cab configuration.
While these figures don't go so far as to earn GM any "best-in-class" fuel economy claims (thanks to the 25-mpg Ram 1500 HFE), this new 4.3L EcoTec3 V6 does edge the F-150 and Toyota Tundra while boasting best-in-class numbers for torque, payload and towing capacity among six-cylinder rivals. This all-new engine produces 285 horsepower and 305 pound-feet of torque, and it gives the 2014 Silverado and Sierra the highest towing rating among standard V6 models with a 7,200-pound towing capacity - besting the Ram by 700 pounds, the base F-150 by 1,100 pounds and coming within 200 pounds of the V8-powered Nissan Titan. Scroll down for the official press releases from Chevrolet and GMC.