2000 Gmc Denali on 2040-cars

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2015 Sierra All Terrain HD looks ready to hit heavy-duty trails

GMC is getting its heavy-duty trucks ready for the mud this summer with its All Terrain package for the Sierra 2500HD and 3500HD. Meant to blend style, tech and ruggedness, the pack includes a lot of extra chrome outside and an off-road package underneath.
The 2015 Sierra All Terrain HD trucks naturally come standard with four-wheel drive with an electronically controlled transfer case to handle things in the dirt. The Z71 off-road package is also standard, which includes Rancho twin-tube shocks, hill descent control and a skid plate. To add some style when off the beaten path, the pack includes chrome trim on the mirror caps, lower bumper and grille surround, plus LEDs around the headlights and 18-inch wheels (20-inchers are optional on the 2500HD). The 3500HD also gets chrome, adjustable outside camper mirrors. The interior receives a technology upgrade thanks to the standard rearview camera and IntelliLink infotainment that can act as a Wi-Fi hotspot through OnStar 4G LTE, read text messages and includes Siri Eyes Free for iPhone users.
The All Terrain package goes on sale on both trucks this summer and is offered on either the SLE or SLT trim levels in double cab and crew cab models. The standard engine is the 6.0-liter V8 with 360 horsepower and 380 pound-feet of torque, but the Duramax 6.6-liter, diesel V8 with 397 hp and 765 lb-ft is also available. The gas engine is mated to a Hydra-matic six-speed automatic, and the diesel uses an Allison six-speed automatic. Scroll down to read the full announcement about these heavy-duty off-roaders.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.