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GM dealers have ordered 30k Colorado and Canyon pickups, 3rd shift added

General Motors has an early success on its hands in the form of the initial rollout of the Chevy Colorado and GMC Canyon midsize pickup trucks. According to the automaker, dealers have ordered nearly 30,000 of the trucks thus far, a number that far exceeded GM's early expectations.
This high demand for the Colorado and Canyon twins has prompted GM to add a third shift to its Wentzville Assembly plant where the trucks are built, starting early next year. An extra shift will add an additional 750 jobs at the location to the 1,315 that were already employed there, according to the press release that you're welcome to read down below.
Such positive sales projections for the Canyon and Colorado may portend good things for the midsize pickup segment, which was once hugely popular but has more recently contracted, with the Nissan Frontier and Toyota Tacoma standing firm as the market leaders. Now that GM's entries are the most up-to-date, and with the segment's first diesel engine on the way, it will be interesting to see how the trucks continue to sell and if their hopeful success leads more automakers back onto the playing field.

GM considering new powertrain options for large SUVs

Aside from the new General Motors offerings, there's not a whole lot of action going on in the fullsize SUV segment. That doesn't seem to be stopping GM from pushing the envelope in the market as Automotive News is reporting that the automaker is looking to introduce some new powertrain options into the Chevy Tahoe (and Suburban), GMC Yukon (and Yukon XL) and the Cadillac Escalade - all have been redesigned for the 2015 model year.
Now, we already know that GM and Ford are collaborating on nine- and ten-speed transmissions for a broad range of applications (including the big SUVs), but this new report says that GM is also considering other options as a way to one-up the competition and, of course, to optimize fuel economy. AN quotes Jeff Luke, executive chief engineer for GM trucks, as saying that "interesting powertrain technologies" are coming including a return of a hybrid SUV and possibly even a diesel engine. Although it sounds like the latter could come down to how customers respond to the 2014 Jeep Grand Cherokee EcoDiesel.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")