Sierra 2500hd Extended Cab Pwr Opts Cd Cruise A/c 6.0l Vortec V8 2wd on 2040-cars

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2022 GMC Sierra Denali Ultimate Interior Review: Better by a million miles

We were right. So were customers. Basically, everyone who took one look at the interior of the current GMC Sierra/Chevrolet Silverado generation and immediately went "not good enough." Possibly followed by "not even close" and/or laughing. The Silverado cabin was especially egregious in the top-of-the-line Sierra Denali, which slapped some token bits of "wood" to the doors and center console sides and called it a day. It didn't even get the Silverado High Country's bronzey trim surrounding the touchscreen. Absolutely nothing about it said, "I am competitive with just about any Ram 1500 or, to a lesser extent, a Ford F-150 King Ranch or Platinum." That changes with the 2022 GMC Sierra. Do I really need to explain why the "After" (up top) is so much better than the "Before" (above)? I do not. The better question is: is it better or at least as good as the Ram and F-150 now? Yes! And! GMC actually upped the game further for 2022 by adding a level beyond the Denali: the Denali Ultimate. While both Denalis share a common design with each other and the also-new Sierra AT4X, that design is different than what you'll find in other Sierras and every redone Silverado. Please correct me if I'm wrong, but this is the first time the Silverado and Sierra have had such substantially different interiors. True, they're still awfully similar, but by GMC/Chevy standards, it might as well be night and day.  You can see the difference below: Denali Ultimate left, Silverado High Country right. Is one design better than another? I don't think so, but they are indeed different, which is great. BUT! Remember, this is the new Denali Ultimate we're talking about here. That means it goes beyond the regular Denali.  First, this "Alpine Umber" color with "Forge perforated leather seat trim" is only available on the Denali Ultimate and the only color available for the Denali Ultimate. It has a bit of the King Ranchy/Long Horny feel to it without going so far into cowboy land. I dig it. The regular Denali offers Jet Black or "Atmosphere/Brownstone" (shades of brown).  This leather then features white piping and super-cool baseball-ish contrast stitching. I would like to reiterate at this point that the Sierra Denali's previous idea of a luxury aesthetic upgrade was strips of wood-looking plastic. What's the word I'm searching for? Ah yes. "Effort." But wait, there's more!

2019 GMC Sierra 1500 spied in base trim level

When the 2019 GMC Sierra 1500 half-ton pickup was revealed, it was shown in the ultra-deluxe Denali trim with its carbon fiber bed and trick tailgate. And thanks to spy shots, we've been able to see the more modest SLE a few months ago. Now we get to see it in the most plain work truck iteration thanks to the above photos. This Sierra doesn't appear to have any trim designation. The SLE we saw had a badge in the lower left of the tailgate, but none appear on this except "Sierra." This fits with the current trim scheme for the Sierra, which calls the basic one simply by its model name. In addition to less badging, this Sierra ditches most of the chrome found on other trim levels. The grille insert is plain black plastic, as are the fender vents, door handles and window trim. There aren't engine badges, either. Currently the only engines announced for the Sierra are the gasoline 5.3-liter and 6.2-liter V8s and the diesel 3.0-liter six-cylinder. We would assume from the basic nature of this truck that it has the 5.3-liter V8. Nothing has been announced about a gasoline V6 for the new generation of Sierra and Silverado pickup trucks, despite a 4.3-liter V6 still being available on the 2018 model. Also, since this is a base Sierra, the bed is all steel and the tailgate is one big panel. Pricing still hasn't been revealed for the Sierra. But this and the other Sierra trims will go on sale in the fall, with pricing likely announced sometime in-between. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")