2013 Gmc Sierra 2500 K2500 Heavy Duty on 2040-cars

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2019 GMC Sierra 1500 spied in base trim level

When the 2019 GMC Sierra 1500 half-ton pickup was revealed, it was shown in the ultra-deluxe Denali trim with its carbon fiber bed and trick tailgate. And thanks to spy shots, we've been able to see the more modest SLE a few months ago. Now we get to see it in the most plain work truck iteration thanks to the above photos. This Sierra doesn't appear to have any trim designation. The SLE we saw had a badge in the lower left of the tailgate, but none appear on this except "Sierra." This fits with the current trim scheme for the Sierra, which calls the basic one simply by its model name. In addition to less badging, this Sierra ditches most of the chrome found on other trim levels. The grille insert is plain black plastic, as are the fender vents, door handles and window trim. There aren't engine badges, either. Currently the only engines announced for the Sierra are the gasoline 5.3-liter and 6.2-liter V8s and the diesel 3.0-liter six-cylinder. We would assume from the basic nature of this truck that it has the 5.3-liter V8. Nothing has been announced about a gasoline V6 for the new generation of Sierra and Silverado pickup trucks, despite a 4.3-liter V6 still being available on the 2018 model. Also, since this is a base Sierra, the bed is all steel and the tailgate is one big panel. Pricing still hasn't been revealed for the Sierra. But this and the other Sierra trims will go on sale in the fall, with pricing likely announced sometime in-between. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM invests $24 million to build more crew cab trucks in Fort Wayne

The full-size pickup truck arms race continues unabated here in the United States as Ford, General Motors and Fiat Chrysler battle back and forth for sales supremacy. The Ford F-Series of trucks continues to lead the field in sales (214,611 units sold through the first quarter of 2019), but the race for second place has been a lot more interesting to watch. That's because Ram, long a distant third in truck sales, eked its way past Chevrolet late in 2018 and has managed to hold the position so far in 2019. Don't take this to mean that sales of GM's trucks have been poor across the board. In fact, the automaker reports that sales of its four-door crew cab pickups are up 20 percent in 2019 over the same period a year ago. And that's what makes GM's announcement today so interesting. The automaker is investing $24 million into its assembly plant in Fort Wayne, Indiana to build more Chevy Silverado and GMC Sierra pickup trucks, and the focus will continue to be on crew cab models. "We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand and the $24 million investment will allow us to build even more," said GM chief Mary Barra in a statement. "Crew cab sales have been very strong, and we are expanding customer choice with new models, more cab choices and innovative new powertrains." It's worth noting that, if crew cab sales are up 20% this year, but overall sales are down (over 15% for Silverado and around 2% for GMC), that means it's the cheaper regular cab and double cab models that are lagging. At the same time, sales of the midsize Chevy Colorado have surged 16%. And finally, if you combine sales of the Silverado and Sierra into one bucket, GM still has a comfortable lead over Ram overall. If there's a takeaway here, it's that trucks of all shapes and sizes have been, currently are and will surely remain hot in America, and automakers will continue to invest money into making sure they are able to satiate consumer demand.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")