2010 Gmc Sierra 2500hd Diesel 4x4 Crew Cab Slt Rear Ent 20” Xd Wheels Painted Tr on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Watch the 2022 GMC Hummer EV launch using its Watts to Freedom mode

It’s nearly the July Fourth weekend, and GM is celebrating Independence Day a little earlier than most. The celebration comes in the form of a GMC Hummer EV demonstrating Watts to Freedom, or WTF, mode for us on video. You can watch it at the top of this post, but the idea is rather simple. ItÂ’s just a video of a Hummer development vehicle accelerating as quickly as it can from 0-60 mph and beyond. GMC claims its 1,000-horsepower electric Hummer is capable of hitting the 0-60 mph mark in “approximately 3 seconds,” which is borderline terrifying for how large of a vehicle it is. The super-quick time is possible when using the Watts to Freedom launch control mode, which “channels the propulsion systemÂ’s tremendous power into acceleration bursts.” The truck will still be plenty fast when accelerating normally, but WTF mode is what you should use to unlock its full potential. GMCÂ’s video shows us the graphics it uses in the digital cluster to signal Watts to Freedom is activated, and the whole sequence looks like it leans on U.S. military themes for both design and phrasing. For example, GMC lets you know that Watts to Freedom is ready via an “Armed” message in the cluster.  The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos Instead of a rumbling exhaust and screeching tires, the Hummer appears to silently launch with all four tires grabbing on and catapulting the truck away. It looks quick as it throws all of the weight rearward into an accelerative squat. And in case you missed it, thatÂ’s a lot of weight — GMC says itÂ’ll tip the scale at 9,046 pounds. GMC has previously said that production will begin in late 2021, and this video continues to confirm that timeframe with a note saying “initial availability Fall 2021.” Do keep in mind that only the sold-out Launch Edition is coming at that time. Other cheaper variants will follow in the years to come. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

2022 GMC Canyon gets a few tiny changes

After overhauling the GMC Canyon lineup into Elevation Standard, Elevation, AT4, and Denali for the 2021 model year, GMC has sprinkled just a few changes on the 2022 Canyon. The midsized pickup's appearance outside and inside doesn't change. The sole alteration in the cabin is that wireless charging won't be come standard on Denali next year, but be an option. That could be GM making lemonade out of lemons, telling customers that if they want hard-to-find semiconductor chips then they're going to have to kick in more dough. The only other change is a new gloss black aluminum spare wheel for the AT4 trim when specced with a Crew Cab and a short bed. This rim replaces the steel spare wheel that remains standard fit on Elevation, Elevation Standard, and Denali. And anyone looking for the High Elevation Package will need to look for it by its new name, the Elevation Premium Package. The Denali Black Edition Package is new for next year for $2,295 on gas-powered models that aren't fitted with the Power Package or the Cat-Back Performance Exhaust. On the exterior, this adds five-inch black assist steps to replace the chrome units, black chrome exhaust tips instead of polished tips, and 20-inch low-gloss-black aluminum wheels with black GMC logo center caps. Inside come premium all-weather floor mats taking the place of the carpeted mats. The current, second-generation Canyon doesn't have long to live, with the third-generation pickup expected for the 2023 or 2024 model year. Spy shots from earlier this year make us think the Canyon and its Chevrolet Colorado twin will pick up styling to emphasize their connection to GM's larger half-ton pickups. Rumor also has it that the Silverado will donate what may be the new midsizer's only powertrain, a turbocharged four-cylinder engine — the new corporate 2.7-liter turbo in this instance. That 310-horsepower mill would supplant both the 2.5-liter four-cylinder 3.6-liter V6 gas engines now available, and the 2.8-liter Duramax diesel. It does, however, appear that GMC will get its own version of the Colorado ZR2, spy shooters catching a camouflaged, high-rise Canyon on a set of Multimatic DSSV dampers. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.