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GMC's Bronco-slaying SUV will remain a dream, report says

GMC won't help rival Ford in its quest to dethrone the Jeep Wrangler, according to a recent report. The body-on-frame off-roader the firm planned as an alternative to the upcoming Bronco and the fourth-generation Wrangler allegedly fell victim to a top-down restructuring plan implemented recently by parent company General Motors. Citing anonymous inside sources, Muscle Car & Trucks reported the rugged SUV remained part of GMC's long-term product plan until November 2018. It was shaping up to be one of the company's most distinctive models in decades. It should have arrived as a dedicated off-roader developed and sold exclusively by GMC; it wouldn't have had a twin in the Chevrolet portfolio. The problem, according to the report, is that the off-roader (which might have revived the heritage-laced Jimmy nameplate) should have been built on the 32XX platform designed to underpin the next Chevrolet Colorado/GMC Canyon twins. General Motors canceled that project to save money, so the SUV was consigned to the attic before we even spotted prototypes testing on and off the pavement. The updated pickups will instead arrive on an evolution of the frame found under the models currently found in showroom. There's no word on why that architecture can't support a Wrangler-like SUV. GMC never confirmed plans to build an off-roader aimed at the Jeep Wrangler and the upcoming Ford Bronco, so it certainly won't validate reports claiming it has canceled the model. This isn't the first time we've heard about a body-on-frame SUV made by a brand in the General Motors portfolio, though. Hummer was supposed to take the fight directly to Jeep with an off-roader accurately previewed by the 2008 HX concept, but it shut down before it finished developing the model. Rumors of GMC picking up where Hummer left off have come and gone on a shockingly regular basis over the past few years, yet the Wrangler remains in a class of one.

U.S. Army purchases GMC Hummer EV for Light Recon Vehicle testing

The military has been analyzing alternative powertrains for a while, and working with GM vehicular products in that field for at least seven years. In 2016, we got a look at a rebodied Chevrolet Colorado ZR2 with a hydrogen fuel cell powertrain developed by GM and the US Army Tank Automotive Research Development and Engineering Center. In 2017, the automaker created its GM Defense division, winning two contracts for conventionally powered trucks in 2020 and 2021. The Detroit Free Press reports that alt-energy is heavy in the frame, the Army having opened a bid for an electric Light Reconnaissance Vehicle (eLRV). Ten companies showed up with product for a demo last year, at least two of which were electric. The U.S. military's largest branch already purchased a single Canoo EV for testing, now it's also bought a new GMC Hummer EV. It's possible that the specific capabilities of an EV are responsible for the Army's quest. The branch canceled its previous LRV program in 2016 that intended to replace the Scout HMMWVs, which were purpose-built versions of the ubiquitous old Hummer. Military.com wrote that the parameters for that search were a rig that could "carry six soldiers, with a total payload 2,100 pounds. The vehicle must not exceed 11,669 pounds so it can be carried internally or sling-loaded by a CH-47 Chinook helicopter. The vehicle must be capable of mounting a weapon system, such as a 30mm cannon, which can engage targets accurately at a range of at least 1,000 meters." Last November, CNBC reported GM Defense was working on a Hummer EV-based military vehicle. Hummer being Hummer, it's likely GM began exploring the martial route once it greenlit the return of the brand. Last year, Defense Secretary Kathleen Hicks told CNBC, "Electrifying the non-tactical fleet, that’s a no-brainer," but the search for an eLRV signals an eye on something more intense than shuttling troops. Breaking Defense reported in 2020 that the Army was "working with a non-profit consortium of more than 200 companies and universities developing clean transportation technologies, CALSTART." Task and Purpose said the Army's brief for eLRV missions was, "'enhanced mobility, lethality, protection, mission load capacity, and onboard power' for six soldiers to conduct both mounted and dismounted reconnaissance and surveillance missions for Infantry Brigade Combat Teams." That's not necessarily frontline service, but it's not necessarily a garrison shuttle, either.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.