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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

2014 Chevy Silverado priced from *$24,585, V8 gets better economy than Ford EcoBoost V6

Chevrolet has thrown down the next hand in the pickup truck poker wars and revealed at least a couple of potential aces - depending on which numbers matter most to you. The 2014 2014 Silverado 1500 with its 5.3-liter EcoTec3 V8 gets 335 horsepower and 383 pound-feet of torque, is mated to a six-speed automatic, can tow 11,500 pounds with the optional Max Trailer Package and costs the same as the outgoing Silverado, $24,585 (*including $995 destination fee). Chevy says the Silverado also stands atop the fuel economy charts when comparing any competitor with a V8 engine - and some competitors with V6 engines. The two-wheel drive model returns 16 miles per gallon city, 23 mpg highway, 19 mpg combined in two-wheel drive guise and 16 mpg city, 22 mpg highway and 18 mpg combined as a four-wheel drive.
For context around those numbers, the most fuel efficient V8-powered 2013 Ford F-150 pickups lose about two mpg in every metric compared to the Silverado, the 3.5-liter V6 EcoBoost returning 16 city, 18 highway and 22 combined in two-wheel drive. However, that EcoBoost does have 365 hp and 420 lb-ft of torque. You can get a Ram 1500 with a 3.6-liter V6 that gets 25 mpg highway, but it has 305 hp and 269 lb-ft of torque. The 2013 Ram with the 5.7-liter Hemi V8 and its 395 hp and 407 lb-ft drops one mpg in every category to the Silverado. Its tow rating is 200 pounds beyond its nearest competitor, the F-150 with the Max Trailer Tow Package.
Elsewhere, the new Silverado gets a quieter cab with a redesigned interior, a new bed with improved load-management possibilities, disc brakes all around, tweaked steering and suspension, along with free standard scheduled maintenance for two years or 24,000 miles.

GMC teases rugged 2021 Canyon AT4 pickup

GMC promised every model in its lineup would get the AT4 treatment by 2021. Having introduced AT4 versions of the Sierra, Acadia and Sierra HD already, that leaves the Canyon, Terrain and Yukon waiting their turn for the procedure. During a press even for the Sierra HD in Jackson Hole, Wyoming, GMC teased Canyon AT4 as next in line to receive upgraded off-road chops. The automaker had a camo'ed prototype Canyon AT4 in a trailer hooked up to a Sierra HD. When Sierra occupants pulled up the feed from the trailer-mounted camera on the infotainment screen, said occupants got a view of the masked midsize pickup between two walls reading, "The first ever Canyon AT4" and "Coming early 2020." The main mysteries are how extensive the pickup's AT4 transformation will be, and when it will go on sale. The AT4 kit changes depending on model. The Sierra AT4 upgraded performance and looks, with features like a two-speed transfer case, locking rear differential, a two-inch lift and Rancho monotube shock absorbers, skid plating, black-chrome grille and body-colored grill surround. The 2020 Acadia AT4 is mostly about looks, pairing standard all-wheel drive with black trim and wheels, and all-terrain tires. The Canyon's expected to weigh in on the Sierra end of the overhaul, and slide into the lineup between the SLT and top-tier Denali trims. The mods will put it beyond the current All Terrain trim being phased out across the lineup, but leave space between the Canyon AT4 and its Chevrolet sibling, the Colorado ZR2. GMC VP Duncan Aldred said, "They’re going to have different capability levels. The ZR2 is extreme capability. AT4 isnÂ’t positioned as extremeÂ… not intended to rival the ZR2." And the Colorado gets the even chunkier Bison version on top of that. The Canyon AT4 is predicted to join the lineup for the 2021 model year, so although it's "coming early 2020," it might not go on sale until much later in the year. GM's midsized pickup twins will be endowed with changes so mild that neither brand will classify the work with the term "midcycle enhancement." Figure a refining around the grille and lights and a few minor fillips otherwise. Next-generation models of the Canyon and Colorado aren't due until 2023, and there's apparently debate inside GM about an interior refresh for both trucks before then. The Terrain should mirror changes to the Acadia, and it would be a pleasant surprise to see the all-new Yukon also due in early 2020 get serious off-road teeth.