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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2024 GMC Sierra prices go up — and also down

The 2024 GMC Sierra 1500 is ready to work the yard, but how much you'll need to get the pickup back to your yard has changed compared to the 2023 Sierra — most often in a good way. The changes for the new model year aren't substantive, just enough to give Sierra lovers enough modification to prove they have the latest. The AT4X was only available with the 6.2-liter V8 in 2023; for 2024 the big bad off-road trim makes the 3.0-liter Duramax diesel inline-six the standard engine and takes $2,400 off the base price compared to last year's 6.2-liter. On top of that, the 6.2-liter AT4X costs $500 less than last year. Re: the gas V8, this is the opposite of the hefty increases we've seen Chevrolet generally do with 6.2-powered trims. The SLT, AT4, AT4X, Denali, and Denali Ultimate get the option of an active exhaust on four-wheel-drive trims with the 6.2-liter for $395. The 2.7-liter Turbo H.O. four-cylinder gas engine is rebranded TurboMax and comes with a five-year, 100,000-mile warranty. Two new wheel designs enter the catalog, availability depending on trim, and colors join the palette, their availability also trim-dependent: Downpour Metallic replacing Pacific Blue Metallic, and Thunderstorm Grey, both adding $495 to the price. Now to the haggling. Even though destination has risen $100, to $1,995, five of the eight trims — including the diesel AT4X — are less expensive than they were a year ago, some of them by $1,000. The new sums after destination and their differences from 2023 are:  Sierra Pro Regular Cab Standard Box 2WD TurboMax: $39,695 ($700) SLE Double Cab Std Box 2WD TurboMax $51,095 ($1,000 less) Elevation Double Cab 2WD TurboMax $52,795 ($1,000 less) SLT Crew Cab Short Box 2WD 5.3L V8 $56,795 ($1,000 less) AT4 Crew Cab Short Box 4WD Duramax 3.0L I6 $68,595 ($500 less) AT4X Crew Cab Short Box 4WD Duramax 3.0L I6 $81,195 (New trim) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $68,595 ($1,000) Denali Ultimate Crew Cab Short Box 4WD Duramax 3.0L I6 $83,490 ($500) Since certain varieties of the 2023 Sierras are still on the configurator and in dealer inventory, any business wanting to take a tax loss for 2023 should buy the older Sierra. Regular buyers willing to forego the new bits on the 2024 Sierra will likely be able to find dealers ready to take a machete to the MSRPs of some 2023 Sierras sitting on the lot.

GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.