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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2017 GMC Model Year Preview and Updates

GM's 'professional grade' truck and SUV specialist continues to deliver its utility-with-luxury vibe, optimized in the all-new Acadia, relatively new Canyon and continual updates to its Sierra pickups and Yukon SUVs. GMC ACADIA: An all-new Acadia - pictured above - is aimed at the heart of the midsize segment. In an unusual step, the GMC product team downsized the Acadia, dropping 700 pounds from the earlier platform in the process. The new crossover is available in four trims – SL, SLE, SLT and Denali – and an offroad-oriented All Terrain package is available on both SLE and SLT when equipped with all-wheel drive. For young families, GMC introduces the industry-first Rear Seat Reminder, a prompt which will remind the driver to check the rear seat area before leaving and locking the vehicle. CANYON: The midsize pickup introduces two new variants for 2017. The upmarket Denali adds swag – unique chrome grille, 20-inch aluminum wheels and various interior upgrades – to its swagger, while the All Terrain X provides the adventure traveler with all-terrain tires, off-road suspension, Hill Descent Control and all-weather floor liners. SIERRA: The Sierra's maximum trailer tow rating of 12,500 pounds is the best in the full-size, crew cab segment. New features include Teen Driver, active aero shutters on all models and available tri-mode power steps. Also, GMC adds two new colors to the palette: Dark Slate Metallic and Pepperdust Metallic. SIERRA HD: The big news is the addition of the All Terrain X to GMC's heavy duty lineup. With an offroad-specific footprint provided by its 18-inch aluminum wheels and Goodyear Duratrac tires, ground clearance is enhanced by the Z71 off-road suspension, and an Eaton automatic locking differential keeps you rolling. TERRAIN: While the 2018 Terrain awaits its showroom debut, the 2017 Terrain's new Nightfall edition darkens the Terrain vibe. The one new color for 2017 fails to hit a brighter note; it's Graphite Gray Metallic. YUKON/YUKON XL: Perhaps the ultimate Uber capsule, the big/bigger SUV enters 2017 with a host of refinements, including GM's Teen Driver feature, upgrades to rear seat entertainment, available low speed forward automatic braking, active aero shutters for improved efficiency and one new color: Dark Sapphire Blue Metallic. If you're looking to maximize your visual presence, consider the SLT Premium Edition, which ups the chrome content well beyond the commercial minimums.

Here are 12 electric pickups in the works

With the unveiling of the GMC Hummer EV, the list of planned electric pickups is expanding. Legacy automakers like Ford and Chevy have theirs coming, as do startups like Tesla, Rivian and Bollinger, as well as some lesser known brands. Here are all the electric pickup trucks we know to be in the works, along with a few that are being discussed or mulled over. GMC Hummer EV The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos We’ve seen it now, and itÂ’s the business. The GMC Hummer EV comes out swinging with 1,000 horsepower from GMÂ’s new Ultium electric powertrain program, a wealth of off-road features, a removable roof, Super Cruise and the revival of the Hummer name. WeÂ’ll see the first ones on the road next fall. Tesla Cybertruck Tesla Cybertruck at the Petersen Museum View 14 Photos Tesla revealed the Cybertruck last year with, ahem, unique styling, a number of powertrain options and a claimed range of up to 500 miles. It has a compressed paper dash, a ramp for the bed, and “shatterproof” windows. It has already racked up hundreds of thousands of reservations. It will be built in Texas. Rivian R1T 2021 Rivian R1T View 15 Photos EV startup Rivian revealed its R1T electric pickup toward the end of 2018 with a claimed 0-60 time of 3 seconds and a towing capability of 11,000 pounds. Preproduction began in September 2020 at RivianÂ’s factory in Normal, Illinois. Bollinger Motors B2 Bollinger Motors B2 side outdoors View 31 Photos BollingerÂ’s B2 electric pickup is a Class 3 off-roader with retro styling, removable roof panels, and a unique “frunkgate” with a pass-through down the center of the vehicle. It was created with both enthusiasts and workers in mind, with features that can get it to remote places (portal axles, hydro-pneumatic suspension) and to get things done (room for 40 2x4s, equipped with eight 110-volt outlets and one 220-volt outlet). Bollinger also plans to make the B2 Chassis Cab available for fleet customization. Ford F-150 Electric Electric Ford F-150 Towing View 9 Photos WeÂ’ve known this to be in the works since early 2019. Since then, details have trickled out. Back in June, Ford announced its F-150 Electric would be coming within two years. WeÂ’ve seen it pull a million pounds worth of train and trucks, heard it will have more power than any other F-150, and seen its LED-laden front end.