2006 Gmc Savana 1500 Base Standard Cargo Van 3-door 4.3l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM Ultium tech can scavenge heat from everywhere, even you

GM likes to give us tidbits about its Ultium platform from time to time, and today it’s telling us about the platformÂ’s ability to capture waste heat from the propulsion system. In addition to capturing from the propulsion system, it can also capture humidity from both inside and outside the vehicle and even from passengersÂ’ body heat. Yes, you, your family and/or your friends are a usable heat source as far as GM EVs are concerned. It then deploys the heat in an advantageous way. If at this point, youÂ’re screaming, "Heat pump!" youÂ’d be right. WeÂ’re talking about an elaborate heat pump system that GM is using for its Ultium-based vehicles. Every Ultium-based GM vehicle gets this system that is covered by 11 patents and four publications. The waste heat it collects is used in a number of ways, but its primary use is to heat the cabin quickly and efficiently. GM claims it can heat the cabin of its Ultium-based vehicles quicker than vehicles with traditional internal combustion engines. Plus, when put to use, GM claims that using the heat pump provides its EVs with up to 10% more range than theyÂ’d have without. Beyond heating the cabin, the heat pump is capable of putting waste heat to use by preheating the battery prior to charging so that you can charge quicker. The system can even cool the propulsion system in preparation for Watts to Freedom (WTF) launch control starts. GM says this was vital in helping the Hummer EV achieve its bonkers 0-60 mph time of about 3 seconds. “Having a ground-up EV architecture gives us the freedom to build in standard features like UltiumÂ’s energy recovery capabilities,” said Doug Parks, GM executive VP of global product development, purchasing and supply chain. “This helps us squeeze more efficiency, performance and overall customer benefit out of our EVs.” GM says itÂ’s been developing heat pump technology since the EV1 and its heat pump. This is the modern evolution of that technology, and GM says itÂ’s going to be implemented in every Ultium-based vehicle as a standard feature. Related video: Green Cadillac Chevrolet GM GMC Technology Electric Future Vehicles

Driving the BMW M2 Competition, Honda Odyssey and Toyota RAV4 Prime | Autoblog Podcast #651

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. This week, they talk about driving the BMW M2 Competition, Honda Odyssey and Toyota RAV4 Prime. Then they discuss James' experience testing the new Yakima CBX cargo carrier, Autoblog readers' preference for the GMC Hummer EV over the Tesla Cybertruck, and Mercedes-Benz taking a larger stake in Aston Martin. Lastly, they help James' father find a new car in the Spend My Money segment. Autoblog Podcast #651 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 BMW M2 Competition 2021 Honda Odyssey 2021 Toyota RAV4 Prime Testing the Yakima CBX Cargo Carrier on the Subaru Outback 75% of Autoblog Twitter follower prefer the GMC Hummer EV over the Tesla Cybertruck Mercedes-Benz to boost stake in Aston Martin to 20%, lend it some tech Spend JamesÂ’ fatherÂ’s money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: