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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2015 Chevy Canyon, GMC Colorado to net up to 27 mpg with 4-cylinder

Before even officially going on sale to customers, the GMC Canyon and Chevrolet Colorado midsize pickup twins are already proving to be a success with dealer orders exceeding original projections. Now, there is even more good news for these siblings, with the fuel economy for their four-cylinder engines netting class-leading numbers and the 3.6-liter V6 getting segment-best payload ratings.
The 2.5-liter four-cylinder in the two trucks makes 200 horsepower and 191 pound-feet of torque, and in rear-wheel drive and six-speed manual trim it has an EPA rating of 19 mpg city, 26 mpg highway and 22 mpg combined. Opting for a two-wheel drive configuration with the six-speed automatic bumps those figures slightly to 20 mpg city, 27 mpg highway and 22 mpg combined. Finally, a four-wheel drive model with the automatic 'box carries a 19/25/21 rating. Those numbers are a tick better here and there compared to what's offered by the optional V6.
The twins' major four-cylinder, midsize pickup rivals are the Toyota Tacoma and Nissan Frontier, but they're both getting somewhat long in the tooth. To compare fuel economy and power, a two-wheel drive Tacoma with its 2.7-liter four-cylinder is rated at 159 hp and 180 lb-ft, and achieves 21/25/22 mpg. The Frontier with its 2.5-liter four-cylinder is good for 152 hp and 171 lb-ft, and carries 19/23/21 mpg figures.

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.