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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.

2014 GMC Sierra [w/video]

Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.