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GMC Hummer EV recalled over improperly sealed battery pack

Over 700 units of the GMC Hummer EV built during the 2022 and 2023 model years will be recalled due to an improperly sealed battery pack that lets water in. The firm issued a stop-delivery order at the same time as the recall, and it hasn't found how to fix the problem yet. Assigned recall number 22V-771 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 735 examples of the Hummer EV and 89 units of the BrightDrop Zevo 600 van. These two vehicles are pegged on opposite ends of the automotive spectrum, but they're affected by the same problem: "the high-voltage battery pack enclosure in some of these vehicles may not have been properly sealed," GMC notes, adding that "flanges on the battery pack enclosure may not have been properly primed or electrocoated." Water can wreak havoc in a high-voltage battery pack. GMC told NHTSA that it has found three EVs with this problem: an internal test vehicle that lost power while driving and two customer-owned vehicles that wouldn't start. As of writing, the firm is not aware of any accidents, injuries, or fires related to the issue, and GMC estimates that only about 1% of the recalled EVs are affected. GMC began notifying dealers of the recall in October 2022, and it plans to start reaching out to owners on November 28, 2022. However, a fix hasn't been found yet. In the meantime, the company issued a stop-delivery order and asked dealers not to attempt their own repairs. This isn't the Hummer EV's first run-in with water-related problems. In August 2022, General Motors voluntarily recalled 424 units of the Hummer EV and the Zevo 600 van due to a high-voltage connector that can prematurely corrode. The problem also let water leak into the battery pack, though it sounds like fixing it was reasonably straight-forward and involved applying sealant to the connector. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 GMC Hummer EV Edition 1 First Drive View 17 Photos Green GMC Hummer Truck Electric

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Refreshed GMC Terrain is introduced. Again.

Back in January of last year, we got our first look at the refreshed GMC Terrain that was supposed to go on sale sometime last fall as a 2021 model. But that was January 2020, just a couple of blissful months before the world shut down. So the Terrain ended up delayed, just like the Chevy Equinox, and now GMC is re-introducing us to the refreshed crossover, which is slated as the 2022 GMC Terrain. This time around, we've been shown photos of not just the new AT4 off-road oriented trim, but other more common variants. They all get larger grilles, larger headlights and new C-shaped taillights, and all trims get fulling LED exterior lighting. Both the AT4 and Denail get unique grille designs, with the former getting a gunmetal grey design with thick slats, and the latter getting an all-chrome one with more delicate lattice-work between the slats. The AT4 also boasts a front skid plate for protection, and from our early preview last year, it seems to get chunkier tires. The Elevation trim returns, too, as a black-out appearance package for the more entry-level SLE and SLT trims. The interior is mostly unchanged except for a revised shifter panel -- the buttons are new, but the same controversial design remains (see the video below). There are new features available, though. Apple CarPlay and Android Auto are still standard, but now they're wireless. A head-up display is available as an option for SLT and AT4, while it comes standard on the Denali. The Denali also gets an 8-inch screen in the instrument panel. Only the turbocharged 1.5-liter four-cylinder and nine-speed automatic have been announced for the Terrain. It makes the same 170 horsepower and 203 pound-feet of torque as before and can be paired with either front- or all-wheel drive. We're expecting a higher-horsepower, larger-displacement engine to be offered in the near future. The SLE, SLT and AT4 models will go on sale this summer. The Denali will follow in the fall. Pricing and additional details should be revealed in the coming months. Related Video: