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2022 Lincoln Navigator buyers can get $5,000 to convert to the 2023 model

Ford Motor Company is doling out more money to try to keep its chickens in the coop. Last August, when the automaker couldn't fulfill every order for the 2022 F-150 Lightning electric pickup then levied price substantial price increases on the 2023 F-150 Lightning, the automaker created a "Transition Private Offer." The program gave 2022 reservation holders without trucks a rebate to buy a 2023 Lightning that effectively nullified the price increase. Earlier this month, Ford did it again with the 2023 Bronco. The "2023-Model Bronco Cancel Order & Purchase Replacement Offer" dangled $2,500 to 2023 Bronco buyers without SUVs to either change their Bronco order to a configuration that could be built sooner, or cancel their order and buy another Ford. Now it's Lincoln's turn. CarsDirect says another dealer bulletin outlines a "2023-Model Navigator Connect Model Year Transition Private Offer" for those who didn't get their 2022 Navigator built. "Select customers" who close a deal before April 2, 2023, can get $5,000 off the price of a 2023 Navigator or have the money applied to a 2023 Navigator lease. Akin to the Lightning offer, the Navigator incentive nearly eats up all of the price increases on the new Navigator. The latest version of Ford's most luxurious SUV had MSRPs bumped from about $5,000 for the middle trims to $6,475 for the Black Labels. At the entry-level end, a customer might have some money left over for more options like the brand new Diamond Red Tricoat paint on a 2023 model, depending on how Ford conducts the offer. The base Navigator trims went up by $3,215 for the Standard and $4,730 for the Reserve. If a 2022 Black Label buyer were to take Ford up on the offer, that buyer would be paying $1,475 for the same vehicle; the changes applied to the 2023 Navigator other than price didn't make it to the Black Label.  The folks out in the cold are the few 2022 Navigator L buyers. Lincoln discontinued that trim for 2023, so those folks will need to make another choice or find another roost. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford recalls 200K Escape, Transit Connect models over instrument panel

Ford is announcing two new recalls that cover a total of 203,494 vehicles in North America. By far the larger of the campaigns is a recall for 203,445 examples of the 2014-2015 Escape and Transit Connect in North America. Specifically, there are 182,520 units recalled in the US, 18,226 in Canada, and 2,699 in Mexico. For these models, the instrument cluster, warning messages, lights, and chimes might not work at startup. This problem puts the vehicles out of compliance with the federal motor vehicle code, and the fix is a software update. The other recall is minuscule and only affects 49 units of the 2015 Transit that are owned by a single fleet customer. The company's vans have a specially ordered front passenger seatbelt, but the parts aren't labeled correctly under the federal code. Everything works properly, though, according to Ford. The fix is simply a new decal with the required info. No accidents or injuries are known to be related to either of these two recalls. Related Video: FORD ISSUES TWO SAFETY COMPLIANCE RECALLS IN NORTH AMERICA DEARBORN, Mich., June 24, 2015 – Ford is issuing two safety compliance recalls in North America. There are no accidents or injuries attributed to these conditions. Details are as follows: Ford issues safety compliance recall for certain 2014-2015 Transit Connect and Escape vehicles for instrument panel issue Ford Motor Company is issuing a safety compliance recall for approximately 203,500 2014-2015 Transit Connect and Escape vehicles in North America for an issue with the instrument panel cluster. When starting the vehicle, the instrument cluster, warning chimes, messages and warning lights may not work, which is a compliance issue with FMVSS 101 and other applicable FMVSS requirements. If these displays don't work as intended, it could increase the risk of a crash. Ford is not aware of any accidents or injuries associated with this issue. Affected vehicles include certain 2014-2015 Transit Connect vehicles built at Valencia Assembly Plant in Spain, May 13, 2014 to Dec. 10, 2014 and certain 2014-2015 Escape vehicles built at Louisville Assembly Plant, May 19, 2014 to Feb. 6, 2015. There are 203,445 vehicles in North America, including 182,520 in the United States and federalized territories, 18,226 in Canada and 2,699 in Mexico. Dealers will update the instrument panel cluster software at no cost to the customer.