1971 Ford Torino on 2040-cars

Auto blog

F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."

Ford Recalls Nearly 435,000 Vehicles

Ford is recalling nearly 435,000 cars and SUVs to fix rusting frame parts or faulty seats. The biggest of the two recalls covers nearly 386,000 Ford Escapes from the 2001 through 2004 model years. Ford says the subframes can rust, allowing a control arm to separate and hamper steering control. Ford is aware of one crash but no injuries linked to the problem. The SUVs were originally sold or registered in 20 states and Washington, D.C., where salt is used to clear snow and ice from roads. Six Canadian provinces also are included. Dealers will install a reinforcement brace to fix the problem. The Escapes covered by the recall were built from Oct. 22, 1999 through Dec. 19, 2003 at the Kansas City Assembly plant, and from May 1, 2003 through Jan. 23, 2004 at the Ohio Assembly plant, Ford said in a statement issued Monday. They were originally sold or registered in Connecticut, Iowa, Minnesota, Ohio, Wisconsin, Delaware, Maine, Missouri, Pennsylvania, Maryland, New Hampshire, Rhode Island, Illinois, Massachusetts, New Jersey, Vermont, Indiana, Michigan, New York, West Virginia and Washington, D.C. Also covered are Escapes sold or registered in Ontario, Quebec, Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland & Labrador. The second recall covers 49,000 Ford Fusion, Lincoln MKZ, Ford Escape and C-MAX vehicles from 2013 and 2014. Dealers will replace seat back frames that weren't welded properly. No crashes or injuries have been reported from the problem, Ford said. Recalls Ford