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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

1994 McLaren F1 LM-Specification fetches $19.8M at Monterey

The botched sale of that World War II-era 1939 Porsche Type 64 may have somewhat overshadowed the RM Sotheby’s auction last weekend at Monterey, but the event wasnÂ’t without its highlights. Exhibit A: The one-of-two 1994 McLaren F1 LM-Specification supercar that we told you about a month ago netted a whopping $19.8 million at the RM SothebyÂ’s auction last weekend in Monterey, and an almost equally rare 1965 Ford GT40 Roadster Prototype also netted seven figures.  The F1 is one of 106 examples ever built and one of just two in LM-Specification (the LM stands for “Le Mans”). McLaren upgraded the standard F1 at the factory post-production, adding a 680-horsepower GTR engine, an extra-high downforce coachwork kit highlighted by the massive rear wing, race-spec dampers, two more radiators and so forth. It also gained a more comfortable interior and creature comforts, with an upgraded air conditioning, radio, new headlights and a different steering wheel. Finally, the exterior was given a coat of silver paint, replacing the factory blue. Four bidders spent four-and-a-half minutes trying to outbid one another for the car, which eventually went to an unidentified American private collector. Also successfully auctioned on Friday: the 1965 Ford GT40 Roadster Prototype for $7.65 million, which fell right in line with expectations of between $7 million and $9 million. It helped pave the way for the Mark IV race cars that won the 24 Hours of Le Mans. As a reminder, it was the first of five GT40 Roadster Prototypes ever built, with seven hardtop versions also built, and it underwent a full restoration in 1983 and a mechanical overhaul in 2003. And it sure is pretty to look at.

Diesel Power finds the ultimate modified oil-burner

For nine years, Diesel Power magazine has run the Diesel Power Challenge, this year's grindfest being "a week-long torture test that features seven events, nine trucks, 8,000 horsepower, and nearly 15,000 pound-feet of torque." The road to being crowned "the most powerful truck" starts with a dyno run, and then continues through the completion of a CDL-style obstacle course, an eighth-of-a-mile drag race while towing a 10,000-pound trailer, a quarter-mile drag race without a trailer, a fuel economy test in the mountains and finally a sled-pulling test through a 300-foot-long packed-mud pit.
What kind of trucks get into such a fight? Last year's winner, for instance - who upgraded his truck this year to prove he didn't "luck into the win" - drives a 2008 Ford F-250 Super Duty with a 6.4-liter Power Stroke V8 upgraded with a custom intake, Elite Diesel triple turbos and a two-stage nitrous system. Another competitor has a 2005 Dodge Ram 2500 powered by a 5.9-liter Cummins inline-six, upgraded with Garrett turbos, dual-stage nitrous, a seven-inch exhaust stack and twin fans built into the bed to cool the Sun Coast Omega transmission. The numbers on that truck: 1,255 horsepower, and 2,063 pound-feet of torque at the wheels. Naturally, as the image above might suggest, things don't always end well.
You'll find all five videos covering this years challenge below. A scene in the dyno video sums it all up perfectly: a competitor leaves his nitrous on too long and the crew is treated to some ominous poppings, he leans out the window, throws both hands up and shouts, "Amer'ca!"