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Social media star Scott Monty leaves Ford
Thu, 22 May 2014It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.
Reflecting on the Ford GT on its 10-year anniversary
Thu, 10 Apr 2014Ten years ago, during the bright-eyed enthusiasm of the early 2000s and before the collective automotive industry did its best Titanic impression, we had the Ford GT. An everyman's supercar like there'd never been (remember, this was before 638-horsepower Corvettes were a thing), the GT arrived with a supercharged, 5.4-liter V8 that produced 550 horsepower and graced this retro-styled rocket with an easy, sub-four-second sprint to 60 miles per hour.
Equal to the GT's performance were its looks. Inspired by the GT40 racers that dominated Le Mans and bested Ferrari in the 1960s, the sleek, low, almost-reptilian look of the GT was the absolute pinnacle of the retro styling that so defined the early 2000s.
Crank and Piston put together a video celebrating the ten-year-old GT, arguing that Ford is a bit too busy with the next-gen Mustang, which turns 50 next week, to do it themselves. In the short clip, there is gratuitous engine noise and supercharger whine, not to mention scenes of the white-on-red GT prowling the deserts and streets of Dubai. It's a bit short, but very nicely shot. Scroll down, have a look and be sure to turn up those speakers before getting started.
Lewis Hamilton owns 15 cars, uses tow trucks to keep the mileage low
Thu, Aug 2 2018No matter how you feel about Lewis Hamilton off the track, it's impossible not to respect his talent behind the wheel. Currently, Hamilton is the second most successful Formula One driver of all time. His 67 wins and four championships place him only behind Michael Schumacher's 91 wins and seven championships. With all those winnings, Hamilton has racked up a decent personal fortune, much of which he uses to buy cars. Except he doesn't drive them quite as much as you might think. According to The Sunday Times, Hamilton's net worth of just over $207 million makes him one of the richest sports figures in the UK, just behind David Beckham. In a recent interview with the British newspaper, Hamilton gave some details on his personal car collection. His first car was a used Mini Cooper, soon followed by a Mercedes-Benz C200. Both have long since been replaced by a pair of original Shelby Cobras, a 1967 Shelby GT500, a Ferrari 599 SA Aperta, two LaFerraris (a red coupe and a white Aperta), a McLaren P1 and a Pagani Zonda 760 equipped with a manual transmission. All in, Hamilton has about 15 cars split between homes in Monaco and Los Angeles. Unsurprisingly, he has a Mercedes-AMG Project One ( a car that shares more than a little with his F1 W09 EQ Power+ race car) on the way. Hamilton has some hot takes on his personal collection. "The Zonda is terrible to drive," he said. "It's the best-sounding car I own, but handling-wise it's the worst. I got it in manual because I didn't like the tiptronic version. The tiptronic Pagani offered was worse than the Smart Roadster I had." He also says his Shelby Mustang is a "beautiful car, but a heap of junk." In order to keep the miles down (and valuations up), Hamilton apparently has a tow truck on retainer in Los Angeles. When he's finished driving one of his Ferraris, he'll have the car towed back to his place. Classic cars are becoming a solid and serious investment, and Hamilton doesn't want to squander his wealth like some other athletes. That said, there are a couple more cars Hamilton would love to own, including a Mercedes-Benz 300 SL (the one with the gullwing doors) and a Ferrari 250GT California Spyder (the one from "Ferris Bueller's Day Off"). Related Video:
