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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Tanner Foust tackles 'Ring in SVT Raptor

Here's a math problem: if Tanner Foust has a 24 hours to kill in Germany and one blue Ford Raptor, how long will it take him to decide he wants to lap The Nürburgring? Extra credit if you can get your answer precise to the millisecond.
A very truck-like and slidey lap of the 'Ring is exactly what happened when the Ford-sponsored rallycross driver took time off from set-up duties for his 'day job.' Thankfully no one even thought to worry about posting a time, but you can watch some Raptor skid marks getting laid down between the kerbs in the video below.

Recharge Wrap-up: California breaks ground on high-speed rail, Ford launches global mobility experiments

California has celebrated the groundbreaking of the country's first high-speed rail system. The ceremony took place in Fresno, in the San Joaquin Valley, situated along the line's initial route through California's Central Valley. The train will travel at speeds of up to 220 miles per hour, delivering passengers from San Francisco to LA in less than three hours when finished by 2029. California eventually plans to extend high-speed rail service north to Sacramento and south to San Diego, with a total of 24 stations. The project is expected to cost a total of $68 billion, but could potentially ease road and air traffic, as well as the pollution that comes with it. See the groundbreaking ceremony in the video below, and read more at Engadget or the California High-Speed Rail Authority website. Elon Musk (barely) commented on the Tesla Model 3 during his Reddit AMA. A commenter asked for any new information on the upcoming electric sedan, to which Musk merely replied, "It won't look like other cars." Unfortunately for Tesla fans, the lone comment was the only reference to the electric automaker Musk leads as CEO. The event was full of some really cool space talk, though. Musk also noted he gets an average of six hours of sleep per night, and that showering is the daily habit that impacts his life the most positively. Read the entire AMA at Reddit. Ford outlined its Smart Mobility Plan at the 2015 Consumer Electronics Show in Las Vegas. It includes 25 global mobility experiments designed to provide insights into the future of transportation needs around the world. "We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute," says Ford President and CEO Mark Fields. The mobility experiments include carsharing programs in Michigan, London, Germany and India, a fast-charging infrastructure experiment, a shuttle service in New York and London and even a cycling focused data program in Palo Alto. Read more at Ford's website. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Our priority is not in making marketing claims or being in a race for the first autonomous car on the road," Fields said. "Our priority is in making the first Ford autonomous vehicle accessible to the masses and truly enhancing customers' lives.