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Plethora of 2015 Ford F-150 customs runs the gamut at SEMA

Of Ford's customized trucks, two feature the name of famous Ford racers.
Of all the OEMs making appearances at the 2014 SEMA show, Ford owns arguably the most significant group of vehicles, thanks to its new 2015 F-150 and Mustang. While you can look for our Mustang coverage soon, we've managed to sneak out and get snaps of some of a few of the F-150s on display at the company's sprawling, 20,000-square-foot display (look for even more aftermarket F-150 goodness in the coming days).

2015 Ford F-150 configurator is ready to go to work

Ford is inching towards the on-sale date for the eagerly anticipated, aluminum F-150 pickup. While we're preparing to drive the new truck (expect our take on it sooner rather than later), the best-seller has reached another, albeit more minor, milestone as its online configurator has officially been switched on.
We took to Ford's consumer website to mess about with it and see just how ridiculous of a truck we can build. Among the fun things we discovered were these two nuggets - the most expensive truck we could configure was not the top-end Platinum model, but instead the King Ranch, which rang up at $65,955. The other exciting discovery? The new truck would be available in a questionable shade called Blue Jeans (shown above with the optional contrasting Caribou paint). Yep, Blue Jeans.
You can head over to Ford's consumer page and build your very own aluminum F-150 now. Take a look.

How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.