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Detroit automakers gain market share simultaneously for first time in 20 years

While monthly sales figures might be an easy way of tracking the progression of the auto industry and individual automakers, looking at market share might be more indicative of how each company is actually standing up against its competitors. For the Detroit Three automakers, they have collectively lost almost 30 percent of the market over the last 20 years, but now, for the first time since 1993, Ford, General Motors and Chrysler have each posted market share gains at the same time.
According to Automotive News, Ford's share increased the most by 0.7 percent, GM was up 0.5 percent and Chrysler rose marginally by 0.2 percent, giving the Detroit automakers a total market share of 45.6 percent. As for the Japan's Big Three, the article reports that Toyota is up by 0.7 percent, Nissan is down the same amount and Honda has seen "little change."

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Chris Harris drives the 2015 Ford Mustang Over There

Ford makes some cars for America, and some cars for overseas. Sometimes those models cross over the ocean in one direction or another, but the Mustang has historically been a pony car meant for America. That all changes with the new model, though. It's not that Ford didn't design the new Mustang for American customers – it's just that it also refined it for markets overseas that aren't quite used to the live-axle brutality to which muscle car enthusiasts in the US have grown accustomed. Now that the Mustang is being offered in Europe – and in the UK with right-hand drive – it was only a matter of time before Chris Harris got his hands on one. And that's just what he's done for this latest video clip, taking a Mustang GT for a spin on both road and track in Wales. That's right, Harris is piloting the V8 model, not the EcoBoost four. So what does he think about an American expat shipped to the British isles? You'll want to watch the ten-minute clip yourself to gather his full impressions. But the long and short of it is that, while Harris doesn't think it's quite the match for something like a BMW M3, the Mustang doesn't cost anywhere near as much as the Bimmer. And that goes a long way, especially with all that rubber laid down on the track in the process.