1965 Ford Falcon Ranchero on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Sunday Drive: Rendering the future at Jeep and Ford

Last week brought us quite a wide variety of automotive news nuggets, and judging by the response of our own readership, the Jeep Wrangler pickup truck led the way. It's not expected to hit the sales floor until April of 2019, which means we've all got an entire year to wait, but that just means we have lots of time to anticipate its arrival. And we do so today with a series of renderings that show what the so-called Scrambler may look like in a few different colors. Another set of renderings depicting a hotly anticipated new vehicle follow just behind. The Baby Bronco – will Ford ante up to the retro-inspired table and call it the Bronco II? – will be one size smaller than the regular-grade Bronco, and we think it'll compete with the Jeep Renegade as a subcompact crossover with some real off-road chops. Moving onto some tuners, both old and new(er), we first present a sweet old Dodge Ram pickup truck tuned by none other than Carroll Shelby himself. The blue and silver striped truck looks so period perfect that it stands out as a star even alongside a quartet of vintage Shelby Mustangs with which it will share space at the Bonhams auction in Greenwich, Conn., this June. And finally we turn our attention to the Hennessey Veliciraptor, an absolute behemoth of a truck. Based on the most excellent Ford Raptor, the Velociraptor ups the crazy quotient with six wheels and 600 hundred horsepower. As always, stay tuned to Autoblog this week for all the latest automotive news. Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler Ford Baby Bronco comes alive in these exclusive renderings Bonhams to auction Carroll Shelby's prototypes and personal cars Hennessey VelociRaptor 6X6 First Drive Review: The incredible hulk

Ford reveals EcoBoost-powered Riley prototype for Daytona 24

It's not the first time Ford has participated in the Daytona Prototype class as an engine supplier, but in revealing this new EcoBoost V6-powered Riley Technologies prototype for the new United SportsCar Championship, Ford is making a statement: "We want to show Ford EcoBoost's capabilities as an engine that provides both performance and fuel economy, on and off the track," says Jamie Allison, director of Ford Racing.
In addition to supplying the 3.5-liter twin-turbocharged V6, Ford had its production designer Garen Nicoghosian give the racecar brand-inspired design cues with support from Ford Racing chief aerodynamicist Bernie Marcus.
The car is scheduled to compete at next year's Rolex 24 at Daytona on January 25-26, but before that, Michael Shank Racing is working with Ford at another goal. Driving his Ford Thunderbird, NASCAR champion Bill Elliott set the track's top speed record at 210.364 miles per hour during a qualifying run for the Daytona 500 - way back in 1987 -- and Ford thinks it's about time for that record to fall. What better time the introduction of this new Ford-powered Daytona Prototype? Michael Shank Racing plans to use the twin-turbo V6-powered racer to beat Elliott's record, and it expects to begin prepping for the top-speed run on October 9. Scroll down for the full press release below on Ford's latest race effort.