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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford to pay $17.35 million over Escape recall

Ford had a bit of a recall spree around this time last year, with a pair of issues on the then-new 2013 Escape, followed by a recall of 423,000 2001 to 2004 Escapes because they might accelerate of their own accord. Accordingly, Uncle Sam pasted Ford with a $17.35 million fine because it took too long to inform customers, according to a report from Automotive News.
Ford agreed to settle with the National Highway Traffic Safety Administration, accepting the fine but not admitting fault. The recall, which afflicted Escapes with the 3.0-liter V-6 along with 217,000 Mazda Tributes from 2001 to 2006 and 2008, was due to faulty gas pedals that could stay down after a driver removed their foot.
Ford issued a statement regarding the fine, saying, "We take the safety of our customers seriously and continuously evaluate our processes for improvements. While we are confident in our current processes for quickly identifying and addressing potential vehicle issues, Ford agreed to this settlement to avoid a lengthy dispute with the government."

2015 Ford Edge First Drive [w/videos]

We're routinely told that it's not easy being the middle child. The oldest sibling will always outshine the rest, while the youngest is routinely doted upon. The middle child, meanwhile, is seemingly never able to measure up. You know the drill: Marcia, Marcia, Marcia! But that hasn't really been the case for Ford's mid-kid crossover, the Edge. Sandwiched between its highly successful big brother, the Explorer, and the stylish younger brother, the Escape, the Edge has had plenty of its own bragging rights over the years. It's where the Blue Oval chose to first launch MyFord Touch in 2011, and was one of the company's first applications of an EcoBoost engine in a CUV. For 2015, Ford has given the Edge a brand-new outfit, complete with stand-out sheetmetal and a revamped 2.0-liter four-cylinder engine fitted with a twin-scroll turbocharger and direct-injection. The result is a vehicle that truly stands out from its compact and fullsize siblings while promising to retain Ford's edge in the midsize CUV market. Where many of Ford's cars have opted for a slim, Aston Martin-like grille, the new Edge's face is big and bold. It's around back, however, where the Edge really comes up with its own personality. The slimmer D-pillar forms the edges of a more aggressively raked rear window. It's difficult to spot in pictures, but the result is a decidedly more assertive profile than the outgoing CUV. Beyond that, the rear is home to Fusion-inspired taillights, although unlike Ford's popular midsize sedan, they're joined together by a vehicle-spanning lighting element that prominently features a Ford badge at its center. Ford's work on the Edge's interior is less progressive, though. The owner of a 2014 model wouldn't feel the least bit out of place climbing behind the wheel of a 2015, as it features Ford's same reconfigurable instrument cluster, and a center stack that's been crowned by the latest (and final) edition of MyFord Touch. Meanwhile, more JD Power Initial Quality Study-friendly buttons have replaced the obstinate and unintuitive touch-capacitive controls. The conservative take on the interior design belies the big improvements in material quality. The leather inserts in the doors are more heavily padded and the plastics are far softer. It's a similar story throughout the cabin, where owners will notice softer dash plastics and generally richer materials.