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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford GT inspires objects for Milan furniture show [w/videos]

Can't get enough of the lines on the new Ford GT? Then Milan is the place to be this month. That's where Ford will be presenting a series of objects whose designs were penned by the same talents behind (and inspired by) the company's new supercar. Set to be presented at the Salone del Mobile furniture show in the Italian metropolis, the collection ranges from tables, chairs and light fixtures to a sailboat, foosball table and electric guitar. "We have an incredible amount of talent in our global design studios," said Ford's chief designer Moray Callum. "Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design." In addition to these seemingly random objects, Ford has also partnered with architect Attilio Stocchi to create a special light exhibition entitled "Favillia, Every Light a Voice," similarly inspired by the new GT. But if your plans won't be taking you to Milan anytime soon, you can check them out in the images above and the videos and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford Designers Showcase at Salone del Mobile a Guitar, Sail Boat, and Table Football Inspired by Ford GT Supercar - Ford's global design team at the world's leading furniture design expo, Salone del Mobile, unveils a range of items inspired by the new Ford GT - A boat, guitar, table football and other objects were developed by Ford's global design studios for the show, applying the same interior design philosophy as Ford's upcoming supercar - Also inspired by the all-new Ford GT is "FAVILLA, To Every Light a Voice," an immersive installation curated by architect Attilio Stocchi in partnership with Salone del Mobile - Salone del Mobile in Milan, Italy, runs until April 19. Ford today also hosts a discussion on current trends, and how they are influencing design MILAN, Italy, April 14, 2015 – Ford's team of global designers today showcased their innovation and creativity, unveiling a sail boat, guitar and table football at the Salone del Mobile design show, in Milan, Italy.

Ford calling in 28k Edge crossovers over fuel line leak

A problem with the fuel line on certain examples of the Ford Edge has prompted the National Highway Traffic Safety Administration to issue a recall. The issue revolves around the metal housing on the fuel line pulse damper, which was apparently improperly manufactured in the first place and is prone to crack in certain circumstances, leading to a fuel leak. And as we all know, a fuel leak is not a good thing.
The problem affects model year 2012 and 2013 Edge crossovers equipped with the 2.0-liter engine and manufactured between September 2, 2010 and April 25, 2013 - a total of 27,933 units. Although the Lincoln MKX is closely related to the Edge, since it isn't offered with the same engine (to which the problem is related), the recall does not include the premium-badged version. See the recall notice below for further details.